41 min
Reality TV stars versus social media influencers The Influencer Marketing Lab
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- Marketing
Episode 17 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with friend of the Influencer Marketing Lab podcast - Mark Dandy, founder and managing director of Captivate Influence.
In this episode we discuss:
Influencers in DubaiThe UK government making headlines paying influencersSupply and demand factors pushing up influencer costsThe widening gulf between an influencer as a credible, trustworthy voice versus a celebrity born on reality TV and the need for the influencer marketing discipline to create a lexicon that's fit for purpose to differentiate different elements that sit beneath the umbrella term: 'influencer'.
For full show notes and additional links visit the Influencer Marketing Lab website
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
Episode 17 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with friend of the Influencer Marketing Lab podcast - Mark Dandy, founder and managing director of Captivate Influence.
In this episode we discuss:
Influencers in DubaiThe UK government making headlines paying influencersSupply and demand factors pushing up influencer costsThe widening gulf between an influencer as a credible, trustworthy voice versus a celebrity born on reality TV and the need for the influencer marketing discipline to create a lexicon that's fit for purpose to differentiate different elements that sit beneath the umbrella term: 'influencer'.
For full show notes and additional links visit the Influencer Marketing Lab website
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
41 min