Rebrand with RuthAnn RuthAnn Rafiq

In today’s episode of Rebrand with RuthAnn, I explore the natural slow seasons that every business owner must deal with. Whether you are just starting or a seasoned professional, slow times can surprise all of us. Throughout the episode, I'm offering five actionable techniques to help you survive and flourish during these quiet periods. These ideas are meant to help you keep momentum and guarantee ongoing development, from changing your perspective to using your marketing tools and beyond. This episode is perfect for you if you want some friendly guidance on maintaining the vitality of your company throughout its slower periods or a boost!



Topics:


How you can transform your mindset to thrive in slow business periods


Why updating your testimonials and marketing materials can refresh your brand


Proven and effective ways to get visible and attract new clients


How shifting from selling to a mindset of service can enhance your business


The importance of finding a marketing strategy that works for you and how to keep clients coming





⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠

Learn more about ⁠⁠⁠working together

Hey everyone, welcome back to Rebrand with RuthAnn! Today, I’m super excited to chat with my friend and powerhouse designer, Mandy Hopp. She’s the brains behind the Hopp Creative, where she and her team help changemakers shape the world through smart marketing and design. Mandy shares how she turned her artistic passion into a thriving business, her secrets to managing a dynamic team, and why focusing on web design and copywriting has been a game-changer. We’re also getting real about juggling the demands of motherhood and business – because, let’s face it, it’s a mix of chaos and joy! So grab your coffee (I’ve got mine), and join the conversation on all things design, strategy, and finding that sweet spot between professional success and personal happiness. 



Topics:


Mandy’s journey from designer to entrepreneur and how she makes it all work


The importance of networking and relationships for business growth


The perks of hiring a professional web designer and copywriter


How Mandy built (and manages!) a small yet mighty team


The role of copywriting in improving website effectiveness


Finding joy and balance between personal life and professional ambitions






⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠

Learn more about ⁠⁠⁠working together

Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, sharing insights from my own experiences. It’s a cozy, reflective episode as we prepare for what’s next. So, grab your comfy spot, and let’s start!



Topics:


Deciding whether to mix business with personal on social media platforms


The importance of setting boundaries for online privacy and choosing what to share


How to align your social media strategy with your personal values


Updates on the podcast schedule and what to expect during RuthAnn's maternity leave





⁠Sign up for the newsletter⁠ OR share the podcast to social media and tag @r_artspace

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠

Learn more about ⁠⁠⁠working together

Ever wonder how you can scale your business while also being present and available for your family? I'm so excited to have Katelyn Hamilton join us to discuss this topic because she is a scaling strategist. Katelyn is a strategic business consultant who helps women organize their businesses to grow to six figures and beyond—while being a mom of three and growing her own business. We talk about how Katelyn went from working in a crazy corporate environment to building the quiet, successful online business that she has today. We’ll explore the crucial steps of systematizing for scaling and hear directly from Katelyn about what drives her to succeed. She believes you can have it all: a thriving business without sacrificing precious moments with your family. Are you ready to make some smart moves in your business and balance family life like a pro? Katelyn's here to share her top tips. Let’s dive in!


Topics:


Katelyn's move from full-time work to starting her own business to improve her work/life balance


Why systematizing business processes is important for business growth


The most common problems and how to overcome them when trying to balance being a mother and running a business


How to shift from operational work to strategic coaching in order to leverage expertise


The best ways for entrepreneurs with young families to handle their time


How adaptability and resiliency can help you grow as a person and in your career






Sign up for the newsletter⁠⁠⁠⁠⁠ OR share the podcast to social media and tag @r_artspace

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about⁠⁠⁠⁠ ⁠⁠⁠working together

Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these challenging, "messy middle" periods. Whether it’s shifts in your personal life or changes in your professional path, this episode is packed with insights on how to smoothly integrate your personal growth with your business's evolution. I want to reassure you that it is possible to have a consistent, resilient, and relatable brand regardless of what life throws at you. Find out how – tune into the full episode!



Topics:


How to keep your personal brand cohesive through life's transitions


Practical strategies for maintaining trust during personal challenges and business pivots


Tips for managing various life responsibilities without sacrificing business integrity or personal wellbeing


The importance of openness and vulnerability in order to deepen audience connections


How to prepare for periods like maternity leave or sabbaticals to ensure business continuity


Techniques to keep your audience connected and supportive when you're less available



Sign up for the newsletter⁠⁠⁠⁠ OR share the podcast to social media and tag @r_artspace

Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠⁠

Learn more about⁠⁠⁠ ⁠⁠⁠working together

I’m so excited to sit down with fellow mompreneur, business coach, and past client Shi Chen. Shi is a wife and mama of two and a business and leadership coach. Throughout our conversation, we talk about all things entrepreneurship and motherhood. From Shi’s journey from teaching to coaching, to the importance of hiring and delegating, to the impact of a website refresh, and balancing motherhood and business, we discuss all of it and pull back the curtain to making business work FOR you so you don’t need to burn the candle at both ends – you can actually enjoy being a mom and entrepreneur. We also discussed the website refresh I helped her with a year ago at the time of recording and how it’s impacted her business since then. I hope this encourages you in your entrepreneurship journey, even if it’s messy!

PS: Did you see that my Squarespace Templates are back?! These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. Find the perfect one for you here: http://rartspace.com/shop 

Topics:


Transitioning from a day job to entrepreneurship requires self-reflection and finding alignment with your passions and values


Hiring and delegating tasks in your business is essential for growth and allows you to focus on your strengths


Shi shares how a website refresh can make a significant impact in attracting and converting clients


Balancing motherhood and business requires understanding the season of life you're in and setting clear priorities


Embracing change and evolution in business is necessary for growth and success and giving yourself permission to change in the process is essential



About Shi 

Shi Chen is a wife, mama of two, and business + leadership coach. She is a teacher turned online business owner who helps values-driven entrepreneurs to sign dream clients and hire the best team members. When you have a simple sales strategy and the right people to support you, you can do more fulfilling work.

Resources

Shi Chen Coaching | Follow Shi on Instagram

Business Messaging Makeover

Sign up for a Free Coaching Session