40 episodes

Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Rafiq, owner of R Artspace, has been designing brands and websites since 2016 and has worked with dozens of women to elevate their online presence. Using expert interviews and client BTS, this podcast sheds

Rebrand with RuthAnn RuthAnn Rafiq

    • Business
    • 5.0 • 9 Ratings

Rebrand with RuthAnn is the podcast for entrepreneurs for whose businesses are growing faster than they can keep up with. Rebranding is key to transforming how you show up online – when you have a modern, strategic and elevated brand your business can grow and scale with clarity, confidence, and credibility. But DIY shouldn't be your go-to anymore. You need an expert in your corner. RuthAnn Rafiq, owner of R Artspace, has been designing brands and websites since 2016 and has worked with dozens of women to elevate their online presence. Using expert interviews and client BTS, this podcast sheds

    39: Season 1 Farewell: Reflecting on My Journey and What's Coming Next

    39: Season 1 Farewell: Reflecting on My Journey and What's Coming Next

    Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, sharing insights from my own experiences. It’s a cozy, reflective episode as we prepare for what’s next. So, grab your comfy spot, and let’s start!



    Topics:


    Deciding whether to mix business with personal on social media platforms


    The importance of setting boundaries for online privacy and choosing what to share


    How to align your social media strategy with your personal values


    Updates on the podcast schedule and what to expect during RuthAnn's maternity leave





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    • 13 min
    38: Scaling Your Business Without Sacrificing Family Time with Katelyn Hamilton

    38: Scaling Your Business Without Sacrificing Family Time with Katelyn Hamilton

    Ever wonder how you can scale your business while also being present and available for your family? I'm so excited to have Katelyn Hamilton join us to discuss this topic because she is a scaling strategist. Katelyn is a strategic business consultant who helps women organize their businesses to grow to six figures and beyond—while being a mom of three and growing her own business. We talk about how Katelyn went from working in a crazy corporate environment to building the quiet, successful online business that she has today. We’ll explore the crucial steps of systematizing for scaling and hear directly from Katelyn about what drives her to succeed. She believes you can have it all: a thriving business without sacrificing precious moments with your family. Are you ready to make some smart moves in your business and balance family life like a pro? Katelyn's here to share her top tips. Let’s dive in!


    Topics:


    Katelyn's move from full-time work to starting her own business to improve her work/life balance


    Why systematizing business processes is important for business growth


    The most common problems and how to overcome them when trying to balance being a mother and running a business


    How to shift from operational work to strategic coaching in order to leverage expertise


    The best ways for entrepreneurs with young families to handle their time


    How adaptability and resiliency can help you grow as a person and in your career






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    • 45 min
    37: 3 Ways to Build Trust When Pivoting or Changing Direction

    37: 3 Ways to Build Trust When Pivoting or Changing Direction

    Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these challenging, "messy middle" periods. Whether it’s shifts in your personal life or changes in your professional path, this episode is packed with insights on how to smoothly integrate your personal growth with your business's evolution. I want to reassure you that it is possible to have a consistent, resilient, and relatable brand regardless of what life throws at you. Find out how – tune into the full episode!



    Topics:


    How to keep your personal brand cohesive through life's transitions


    Practical strategies for maintaining trust during personal challenges and business pivots


    Tips for managing various life responsibilities without sacrificing business integrity or personal wellbeing


    The importance of openness and vulnerability in order to deepen audience connections


    How to prepare for periods like maternity leave or sabbaticals to ensure business continuity


    Techniques to keep your audience connected and supportive when you're less available



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    • 20 min
    36: Having It All as a Mom + Entrepreneur (without the Burnout) with Shi Chen

    36: Having It All as a Mom + Entrepreneur (without the Burnout) with Shi Chen

    I’m so excited to sit down with fellow mompreneur, business coach, and past client Shi Chen. Shi is a wife and mama of two and a business and leadership coach. Throughout our conversation, we talk about all things entrepreneurship and motherhood. From Shi’s journey from teaching to coaching, to the importance of hiring and delegating, to the impact of a website refresh, and balancing motherhood and business, we discuss all of it and pull back the curtain to making business work FOR you so you don’t need to burn the candle at both ends – you can actually enjoy being a mom and entrepreneur. We also discussed the website refresh I helped her with a year ago at the time of recording and how it’s impacted her business since then. I hope this encourages you in your entrepreneurship journey, even if it’s messy!

    PS: Did you see that my Squarespace Templates are back?! These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. Find the perfect one for you here: http://rartspace.com/shop 

    Topics:


    Transitioning from a day job to entrepreneurship requires self-reflection and finding alignment with your passions and values


    Hiring and delegating tasks in your business is essential for growth and allows you to focus on your strengths


    Shi shares how a website refresh can make a significant impact in attracting and converting clients


    Balancing motherhood and business requires understanding the season of life you're in and setting clear priorities


    Embracing change and evolution in business is necessary for growth and success and giving yourself permission to change in the process is essential



    About Shi 

    Shi Chen is a wife, mama of two, and business + leadership coach. She is a teacher turned online business owner who helps values-driven entrepreneurs to sign dream clients and hire the best team members. When you have a simple sales strategy and the right people to support you, you can do more fulfilling work.

    Resources

    Shi Chen Coaching | Follow Shi on Instagram

    Business Messaging Makeover

    Sign up for a Free Coaching Session

    • 31 min
    35: Squarespace Template Relaunch - Save $4k on Your Website Design

    35: Squarespace Template Relaunch - Save $4k on Your Website Design

    Today, I’m thrilled to announce the relaunch of my Squarespace Template Shop and share a little BTS and a special offer for you as a listener of the show! Whether you’re looking to start from scratch or revamp an existing site, I'll share essential tips on achieving a designer website without the hefty price tag. I will also cover the top five factors that make a website practical without sacrificing beauty and/or branding and explore how you can implement these with ease using my newly designed templates. These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. This episode will guide you through boosting your online presence efficiently and affordably. Tune in to transform your digital space and make your website your hardest-working employee!




    Topics:


    A BTS of the exciting relaunch of my Squarespace Template Shop


    Tips for getting a high-end website look without the high-end price


    Five key factors that make a website truly compelling and engaging


    The significance of keeping your website up-to-date with modern standards


    How templates can be a cost-effective solution for a professional online presence


    A highlight of some of the new templates in the shop, their key features, and knowing if they are right for you





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    Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠⁠

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    • 24 min
    34: Smart Branding Strategies for New Entrepreneurs

    34: Smart Branding Strategies for New Entrepreneurs

    Heading into the online business world? Great, you're in just the right spot. On today's episode of Rebrand with RuthAnn, I'm going to lay out some easy steps to get your branding going the right way from day one—and don’t worry! You don't need a big budget to make a big splash. I'll walk you through five straightforward, budget-friendly tips to help your business look legit. Plus, I'll share why understanding what makes your business tick and adding a dash of your own flair is key to standing out. It's all about being clever with your resources and letting the real you shine in your brand. 



    I have great news! I'm relaunching my Squarespace template shop. I'll offer stunning, strategy-infused templates at an affordable price, perfect for new business owners who want to make a great online impression.



    Topics:


    The importance of setting up your branding as a new online business owner


    Why having the biggest budget doesn’t always translate to having the best brand


    Five cost-effective branding strategies for your business






    Sign up for the newsletter⁠⁠ OR share the podcast to social media and tag @r_artspace

    Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠⁠⁠⁠⁠

    Learn more about⁠ ⁠⁠⁠working together

    • 27 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Carla Reyes - Life Coach ,

Refreshing and real

I love the focus of these episodes - definitely not a podcast filled with fluff! Enjoyable to listen to and tons of great ideas!

ShiChenCoaching ,

Highly recommend to elevate your brand!

This podcast is such a gem! The rebranding process can be overwhelming, but I love how honest and helpful this show is for your business journey. I love RuthAnn’s perspective on design, branding, and motherhood/business. Highly recommend to fellow coaches and service providers who want to elevate their brand!

Asia Dore ,

Clear, Straightforward, and Honest

Rebranding can be so confusing for us entrepreneurs. When is it time? How should I do it strategically? Do I really need to rebrand, or is this shiny object syndrome? In what ways will a rebrand affect the other parts of my business I’ve worked so hard to build? I love how RuthAnn tackles all of these questions (and more) in such a straightforward way - she’s made it SO much easier to rebrand strategically instead of just changing my logo and hoping that’s enough! I also love that there’s no fluff to her interviews - they’re full of expert knowledge, relevant conversation, and practical tips.

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