Reception to Follow: A Podcast for Wedding Creatives Heather Davis, Heather Davis Creative

E v e r y o n e in wedding world is using social media the same exact way to market to the same exact people. The uninspired, regurgitated content clogging up everyone's feed does nothing for your bottom line. Stop posting ~just to post~ and create a game plan to stand out and stay consistent during the busiest time of year. Need ideas? Start here.

"A lot of times, people have this ingrained idea that when you point a camera at them, they have to *do* something: They have to put their shoulders back, or smile a certain way. I think learning to notice and catch the off moments...that's when people are actually presenting themselves as they are. And I think a lot of people never see pictures of themselves like that."

Wrapping up my plus-one guest interview series with the one and only Alexa Frankovitch, who is my go-to photographer for all things Heather Davis Creative, The Workshop, and what we're planning this summer. Cannot thank Alexa enough for hitting record with less than one week's notice, no outline, and a very pregnant host.
She also announced something HUGE on air, another RTF exclusive! Ep. 63 is live today. Press play for our takes on...

How photography style words like documentary / candid are becoming buzzwords and losing their meaning.
Branding your business for the visuals of Instagram, and not for longevity.
The sheer army of theatre/dance/concert kids who wind up in the wedding industry.
Getting fired lmao.
~NicHinG DoWn~ as a reaction vs. what you authethicall want to offer people.
Why repeatedly doing what 'got you here' will hold you back from where you want to go next.
Wedding pros who hire brand photographers to take photos of themselves DURING wedding days.

"I'm a firm believer that you can do anything at any age."

Y'all! Meet Emma Ervin, the 25-year-old owner of Pittsburgh bridal boutique, Gemma Bridal, and overall kickass creative entrepreneur. She is straight up reverse engineering how the bridal gown industry functions, and talking to her was like a breath of fresh air. 

She also announced something HUGE on air--a RTF EXCLUSIVE!--and I'm still marinating in our conversation. I'm ten years her senior and was low key taking notes the entire time. If you need an injection of inspiration....or just want the bridal gown tea...hit play. Other topics we cover:

Cool Girl Brides.
The social game of selling a wedding dress.
Dinosaurs in the wedding industry that attempt to sabotage new business owners and fail lol.
Why a salon with 1,000+ gowns doesn't mean you'll say yes to the dress.
How the millennial and gen z business owners are refusing to be shitty bosses.
Bouncing crazy business ideas off of your supportive husband on the couch.
Styled shoots

*This* episode with *this* guest has been a long. time. coming.
Press play today to hear how Pittsburgh wedding photographer Dawn Derbyshire and I truly feel about: 
When to close your books.
Becoming a mentor, and diversifying your offerings in wedding world.
How inclusivity and diversity in the wedding world still 'fucking sucks.'
Why grooms shouldn't be a prop in their own wedding day.
The built in water cooler Pittsburgh wedding community (and why we love it!)
Embracing and HELPING the next generation of wedding creatives instead of tearing them down.
Gossiping.
Instragram, branding, and autheticity.

"The more the merrier is not always true if it's diluting the purpose for why you are gathering."
Today's episode gives you a peek into how and why Rachel and I planned the workshop--THREE OF THEM!--and where it's headed next.
Book a Feb. mini mastermind session - 4 left!
Let me write you a fresh bio!

It's Feb. 1, and I'm only $5,000 away from hitting my $25,000 quartley revenue goal for HDC!

Ep. 59 of Reception to Follow details how I did it, and how I can help you hit your $$$ goals by March 31. Give it a listen and then get moving!
Book a Feb. mini mastermind session - 4 left!
Let me write you a fresh bio!