36 min
Recession Resilience Miniseries: Ep.#1 Ramping Up Marketing During a Downturn DemandGen Radio
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- Marketing
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:
How to deal with inheriting a complex MarTech Stack.
Strategies to get out of Batch-and-Blast mode.
Must-have weekly meetings that keep your team on track.
How to use lead scoring to help sales teams prioritize their outreach.
Check out the resources mentioned:
Assess Your MarTech Stack
The D3 Methodology E-book
Manufacturing Demand by David Lewis
Rob's LinkedIn
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn.
David Lewis dusts off a past episode that was recorded during the height of COVID-19. He interviewed Rob Bois, former Head of Dealer Marketing at CARFAX who shared how his team pivoted during challenging times.
Listen as David and Rob discuss:
How to deal with inheriting a complex MarTech Stack.
Strategies to get out of Batch-and-Blast mode.
Must-have weekly meetings that keep your team on track.
How to use lead scoring to help sales teams prioritize their outreach.
Check out the resources mentioned:
Assess Your MarTech Stack
The D3 Methodology E-book
Manufacturing Demand by David Lewis
Rob's LinkedIn
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.
36 min