On today’s episode of Word on the Street, Katie speaks to good friend and major influencer in our network Stephen Knight, CEO & Founder of Pimento - the UK’s leading independent marketing & communications network, Chairman at Ultimate Travel Club, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant.
A former Advertising Executive, Brand & Marketing Director and CMO with 30 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.
In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. In addition to his responsibilities at Pimento he is a NED of Ebico, a non-for-profit energy company.
In this episode you will hear:
Inflation, recession, and uncertainty Understanding how to support your clients How to survive as an agency over the next 5 yearsThe secrets to success Links & references
Katie Street: https://www.linkedin.com/in/katiestreet/
Stephen Knight: https://www.linkedin.com/in/stephen-knight-uk/
UK Independent Agencies Conference 2022: https://pimento.co.uk/ukindieagencyconf/
How to ride out the recession storm: https://pimento.co.uk/how-to-ride-out-the-recession-storm/
Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.
The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.