Recruit & Retain: Trucking Edition Chad Hendricks

Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther. 
"So far I haven’t been able to find a single leader to describe to me in detail what their long game is going to be.  It is a hope and pray plan or 'we’ll figure it out as we go,'" Hendricks says in this episode. 
But what if it didn't have to be that way? What if you had a plan in place that instead of left you crossing your fingers, it let you rest easy knowing your company was always going to be set in terms of drivers?
In this episode of Recruit & Retain, you'll learn:
What will happen if your driver hiring strategies aren't innovative A few really interesting facts about the history of golf's long game and how it's evolved How you can develop your long game driver recruiting strategy How that long game involves retention How all of us can win the "Green Jacket"  

Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you.
 
Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will learn why and how to look at the right ones that will make a direct impact on your business.
 
If you're interested in trying something new, something that is quite literally changing the face of your industry, you won't want to miss this episode.
 
What you’ll learn in this episode:
 
A brief history of recruitment advertising The state of recruitment advertising today The metrics for success you should be paying attention to How to change the state of recruitment advertising into something mutually beneficial  
How to connect with Chad:
Chad Hendricks

If you’re wondering how to differentiate your carrier from the other trucking companies out there, have you considered trying to brand yourself as the carrier that prioritizes drivers’ sleep?  
“In this current economic climate where it is difficult to retain, recruit and maintain any workforce - health and wellness and safety has got to be paramount for any leader or executive or supervisor.”
In today’s Recruit and Retain, Steven James, Assistant Professor in the College of Nursing at Washington State, core faculty in the Sleep and Performance Research Centre, discusses the impact of sleep on high risk occupations such as driving. 
In particular, he talks about how night driving is not something that humans are designed to do from a core biological level. So what can carriers do to make it easier for drivers, to improve safety for them and other road users?
“There's been multiple studies over the last 20 years that have compared drowsy driving to drunk driving. If you've been awake for 24 hours, it's the same as blowing a 0.10, and the risk is significant for being involved in a collision.”
To find out more about the science of sleep and how to help drivers cope with disruption to their sleep routine, download and listen to this episode today. 
What you’ll learn about in this episode:
Sleep debt and sleep pressure The individual differences in sleep need  How to cope with disruption to our sleep routine Similarity between drunk driving and drowsy driving Naps save lives Impact of night driving on the body How to connect with Steve James:
Steve James PhD

Are you struggling to recruit and retain drivers, then don’t miss this third installment of Recruit and Retain fresh from the Iowa Motor Truck Association. 
In our third episode to discuss all things driver recruitment marketing are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.
So, should you include pay in your driver adverts? Why is using a stock photo a bad decision for a driver recruitment post? And what can you do to improve your marketing efforts and improve the quality of leads coming in. 
“One of the things that we're doing differently is we're actually marketing a driver assessment. And then we're spending money on the drivers that pass that assessment. I know they're a higher quality driver, because the data is showing that the drivers that pass these assessments do stick around longer.”
Finally, how do you attract drivers who aren’t looking to change jobs?
These are just a few of the questions we delve into in this episode. To find out all the answers and more, download and listen now. 
What you’ll learn about in this episode:
Should you put pay on your advert? Why stock photos in ads don’t work How to attract passive job seekers Why pay isn’t a driver’s #1 motivator How to improve your recruiter’s sales skills How to connect with guests:
Leah Shaver Brad Jones Drive My Way

If you’re struggling to attract drivers, then don’t miss this second installment of Recruit and Retain fresh from the Iowa Motor Truck Association. 
In this episode, discussing all things driver recruitment marketing, are Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way.
“We have four different generations of folks working today in the trucking industry, and all of them respond differently to different things, and are interested in different things that they're going to experience at the workplace.”
So if you’ve been wondering what to put on your FB ads to catch a driver’s eye. If you’re not sure how to differentiate your carrier (hint - be unique). Or if you have a very small marketing budget, then download and listen to this latest episode and take advantage of not one, but three perspectives on how to up your marketing efforts. 
“People don't necessarily move because something is better. When we're using a lot of social media for advertising, it does have to stand out. Otherwise it doesn't filter through the noise.”
What you’ll learn about in this episode:
How to write effective FB ads The importance of language in marketing Why you should highlight your internal core values in your ads How to improve the quality of your leads Marketing tips on a small budget How to connect with guests:
Leah Shaver Brad Jones Drive My Way

Just how important are pay and company culture when recruiting and retaining drivers? 
Joining Chad to discuss these hot topics are three very special guests from the Iowa Motor Truck Association - Leah Shaver, President and CEO of the National Transportation Institute; Brad Jones, President and CEO of Saige Partners, a driver talent acquisition firm; and Beth Potratz, CEO for Drive My Way. 
If you’re struggling to recruit or retain drivers, it’s usually to do with one of three things: pay, marketing or company culture, with pay being the number one driver pain point. 
But just what is the most impactful thing carriers can do when it comes to pay to get drivers to come on board? Pay market rate, consistently. Drivers want to know how much they’re going to get paid, when they’re going to get paid, and when they’re going to get a pay rise. 
“I feel like most companies think if I just had the highest pay, I would get the drivers. But we know there are companies out there that are the highest payers, but the drivers are not necessarily just flocking to those companies.”
And it’s not just pay that helps retain drivers. The driver’s relationship with the organization and their dispatcher, how they’re shown respect at work, whether the carrier puts their core values into actions. These aspects of workplace culture are vital to recruiting and retaining drivers. 
“If you were to send a mass email out to your entire organization and ask what your core values are, how many people would have to Google those to determine what they are?”
To hear all this and more, don’t miss this latest episode of Recruit and Retain. 
What you’ll learn about in this episode:
Why consistent pay is essential The lower the pay, the higher the turnover High pay does not guarantee drivers The driver/dispatcher relationship What respect in the workplace looks like How to connect with the guests:
Leah Shaver Brad Jones Drive My Way