126 episodes

Learn how the best recruiters do it! Marcus Edwardes deconstructs the mindset, methods, and magic of top practitioners in the recruiting profession. Marcus talks to internal recruiters, talent acquisition professionals, agency recruiters, personal branding specialists, recruiting technology vendors, and recruiting technology specialists. If you are looking for a job in recruiting or looking to change jobs in recruiting - this is a great place to improve your skills and understanding of what's working for successful recruiters. Informative discussions about candidate experience, personal branding, sourcing for candidates, recruiting and recruitment technology, LinkedIn, and how to use LinkedIn properly. And of course, candidate outreach and the need for personalization to differentiate oneself as a "relationship recruiter" as opposed to a "transactional recruiter". Work from home/ remote work is also a recurring topic. One of the central themes is the idea that recruiters need to prioritize their candidate's needs before their own needs - it's when you build a solid relationship and become a trusted advisor to candidates, that the magic really starts to happen as a recruiter.

Recruiting Trailblazers Marcus Edwardes

    • Business
    • 5.0 • 31 Ratings

Learn how the best recruiters do it! Marcus Edwardes deconstructs the mindset, methods, and magic of top practitioners in the recruiting profession. Marcus talks to internal recruiters, talent acquisition professionals, agency recruiters, personal branding specialists, recruiting technology vendors, and recruiting technology specialists. If you are looking for a job in recruiting or looking to change jobs in recruiting - this is a great place to improve your skills and understanding of what's working for successful recruiters. Informative discussions about candidate experience, personal branding, sourcing for candidates, recruiting and recruitment technology, LinkedIn, and how to use LinkedIn properly. And of course, candidate outreach and the need for personalization to differentiate oneself as a "relationship recruiter" as opposed to a "transactional recruiter". Work from home/ remote work is also a recurring topic. One of the central themes is the idea that recruiters need to prioritize their candidate's needs before their own needs - it's when you build a solid relationship and become a trusted advisor to candidates, that the magic really starts to happen as a recruiter.

    Marcus Edwardes: Happy Thanksgiving!

    Marcus Edwardes: Happy Thanksgiving!

    Thanks to everyone who has participated and listened to the podcast this year!

    • 1 min
    Ann-Marie Vayonis: On Candidate Relationships, Being Human, and Getting Personal!

    Ann-Marie Vayonis: On Candidate Relationships, Being Human, and Getting Personal!

    Ann-Marie is the Founder and President of The West Source, an executive search firm that supports staffing agencies across the country, primarily in the IT & Professional Services space. She launched The West Source in March of 2020 after having spent 10 years as a founder and managing partner at Satori Source in a similar capacity.

    • 45 min
    Steven Perchikov: Automating Outreach Using Scaleable Personalization

    Steven Perchikov: Automating Outreach Using Scaleable Personalization

    Marcus speaks with Steven Perchikov about outreach tactics and how automation - when executed correctly- can help you achieve some degree of scale, without necessarily sacrificing quality.

    • 39 min
    Marcus Edwardes: Business Development Insights for Recruiters

    Marcus Edwardes: Business Development Insights for Recruiters

    This week a solo podcast by Marcus on the subject of Business Development. With a slightly softer economy - it's critical to stay focused on consistent BD - and Marcus offers some tips and tricks on what might work best in these tricky times.

    • 15 min
    James Parker: Storytelling, Systems, and Strategy - Building a World-Class TA Function

    James Parker: Storytelling, Systems, and Strategy - Building a World-Class TA Function

    Marcus speaks with James Parker about building and implementing a successful in-house talent strategy and some of the recruiting challenges he's encountered in his 8+ years of experience as a Head of Talent.

    In the podcast, James shares his mindset around TA, which falls into 3 separate buckets:
    1. Storytelling - the perception you are creating around the company - all things "employer branding" related

    2. Systems - the infrastructure around the entire recruiting funnel, to ensure that there is a structured process that produces consistent and equitable hiring results

    3. Strategy - Getting it done. Sourcing, inbound, referrals - getting the balance right.
    James reiterates how important getting the system piece right is:
    You have to 
    - Understand your needs
    - Understand what attributes you are looking for
    - Know what kind of answers you are looking for
    - Know how to score card every candidate in a uniform manner
    - Create consistency across the entire interview panel
    - Be mindful of recruiting biases, such as overscoring charisma.
    James reveals how each interviewer is pre-armed with a specific list of questions around a given set of desirable attributes whilst being mindful of not bombarding candidates with duplicate interviewing experiences.
    Also, James points out how cognizant they are at Tropic of the need to provide a stellar candidate experience from top to bottom - from the minute they get their first piece of correspondence, such as an acknowledgment of application note - right through to the final offer.
    From a strategy perspective, James breaks down the top of the funnel into 3 more buckets - referrals, inbound, and sourcing and maintains that world-class recruiting teams absolutely own the sourcing piece of the TA puzzle. And in fact, as a team, they have better conversion ratios for sourced candidates than any inbound or referrals.
    He shares how important it is to split test messages - and try different tactics, ranging from playful to short/direct, and maybe some different touch points as well.
    Finally - James shares his thoughts on the rejection process and how they like to give mid-stage candidates the choice of communication - if they want to discuss on the phone - that option is open to them. James believes that it is critical to give the best possible brand experience and even try to help set rejected candidates up for success in the future. 

    • 50 min
    Maury Hanigan: How Video Can Boost Candidate Quality & Response Rates!

    Maury Hanigan: How Video Can Boost Candidate Quality & Response Rates!

    In this episode, Marcus Edwardes speaks with Maury Hanigan, CEO at SparcStart, an innovative recruiting platform which uses video, social media, and mobile capabilities to differentiate jobs and overall make recruiting much more productive.
    Maury is a recognized industry expert and has appeared in the Wall Street Journal, Fortune, The Economist, ABC World News, amongst many other prestigious media outlets. She was also named on HR Tech’s list of the 100 Most Influential Talent Acquisition Thought Leaders and Top 30 Influential Women Leaders.
    Listen in as Maury unpacks her best strategies for using video to build a powerful employer brand, alongside a stronger candidate pipeline in the outreach and recruiting process. By incorporating video into the application process, a company can attract not only more applicants, but better-quality applicants.
    Maury also addresses common roadblocks to standardizing the use of short videos in an organization’s approach to job advertising, including video-phobia, privacy issues, and deciding on how to structure one’s message in videos directed at candidates.

    What You’ll Learn in This Episode:


    ●      [02:18] The current state of the job advertisement market
    ●      [05:40] Making your job advertisement stand out
    ●      [10:14] Why show candidates video of the hiring manager in the application process
    ●      [15:00] Overcome video-phobia and roadblocks to incorporating video
    ●      [21:24] Tailoring your video’s message to your candidate
    ●      [28:27] Potential security issues with video
    ●      [30:09] Why videos fail
    ●      [33:46] The kind of story candidates want to hear in videos
    ●      [38:23] The benefits of using the SparcStart platform to host your videos

    Key quotes:


    ●      “When a recruiter includes a hiring manager in their outreach, their response rate is eight times what it is when you only include a job description.”
    ●      “We don’t advertise products by telling consumers what they must have in order to purchase our product—we tell them what benefit the product gives them. And yet, in recruitment marketing, people are still doing laundry lists of requirements of what you must have to be considered for the role; then they wonder why people aren’t attracted to their roles.”
    ●      “The video that the candidates are most interested in seeing is of the hiring manager: They want to meet their boss.”
    ●      “The biggest challenge is to have to have employer brand and TA leaders understand that the content has to be what the candidate wants to hear rather than what the company wants to say.”

    • 41 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

PRRecruiter ,

The Best Podcast in Recruiting

It is a joy and a privilege to listen to this podcast. The content Marcus provide is the very best!! Every recruiter and hiring manager should listen to him.

David AuClair ,

When I need motivation this is where I land

As someone new to the recruiting industry who also loves learning I was hungry for some recruiter specific content. I found about ten different podcasts but so far this is the only one I keep going back to. The value add’s Marcus and his guests give get my creative juices flowing and get me excited to go to work and put them into practice. Thank you so much for all you do and anyone in recruiting MUST listen to this podcast. - David A

sf/marin ,

Timely and interesting!

Marcus and his guests have created a forum to keep recruiters engaged in the world of talent acquisition in a meaningful way! I’m
Informed, educated and motivated all at the same time! Keep them coming!

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