The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability.
Abid Virani, COO of Fable, comes onto the Sticky Branding Podcast to discuss how Fable is working to change that.
Fable is an online platform where digital teams can engage people with disabilities in research and on-demand user testing. This is an exciting, growing, and much-needed service. One in five people are identified as having one or more disabilities, and brands have to respond.
In this inspiring interview, Abid discusses how Siri, Alexa and so many of the tools we use today started with design challenges for people with disabilities.
Abid Virani is the COO of Fable, a software that facilitates engaging people living with disabilities in research, design, and QA. Abid oversees sales and business development. Abid has over ten years of experience in the start-up ecosystem, specifically in business development.
In This Episode One in five people are identified as having one or more disabilities, and brands have to respond. Common technologies we use daily, like voice assistants like Siri and Alexa, were originally created for people with disabilities. How Fable is creating a culture and community, and how they live their values every day. A founder's vision of branding, “Don’t build the brand around the founders.” The story of Fable and how they can’t stop seeing accessibility issues everywhere they go.