Today's episode on Redefining MedTech features Jillian Bridgette Cohen: CEO & Co-Founder of Virtual Health Partners. As a long-time key player in the medical industry, Cohen initially began her career in medical device sales, where she was introduced to the concept of start-ups: specifically, the non-invasive weight loss space. After building on an initial idea inspired by the concept of Uber, Cohen developed Virtual Health Partners, focusing on conquering health goals through live support including virtual nutrition and lifestyle modification & fitness. Operating through a “software as a service” model and currently tracking 20,000+ users, Virtual Health Partners uses AI to customize its offerings based on specific clients. With a strong belief in the potential of technological platforms to change patients’ lives, listen to Cohen discuss entrepreneurship, her strategies for success, and the concept of future business growth in the digital health sector.