33 episodes

Welcome to the Redefining Sales podcast where we redefine and reimage sales in the digital age.

We’ve scoured the globe and found the brightest thought leaders across a range of industries, to get the low down on how they tackle the very thing that keeps businesses ticking… that’s it, you guessed it, sales! We’ll share their incredible stories, their insights and of course leave you with bite sized chunks which you can execute on each week.

Redefining Sales with Abbie White Abbie White

    • Business

Welcome to the Redefining Sales podcast where we redefine and reimage sales in the digital age.

We’ve scoured the globe and found the brightest thought leaders across a range of industries, to get the low down on how they tackle the very thing that keeps businesses ticking… that’s it, you guessed it, sales! We’ll share their incredible stories, their insights and of course leave you with bite sized chunks which you can execute on each week.

    Abbie White: The secrets behind lead generation & digital marketing

    Abbie White: The secrets behind lead generation & digital marketing

    Abbie White is one of Australia’s most dynamic sales experts, she brings a refreshing approach to redefining sales in a digital age. Abbie’s superpower is igniting teams to play a high-performance sales game. Teams will be empowered to execute highly practical sales strategies.

    With over 15 years of sales experience, Abbie’s proven track record includes the delivery of over $500M in sales. She is the CEO of Sales Redefined, this gives Abbie the ability to share her firsthand tried and test formulas on what is delivering results today.

    Prior to Sales Redefined, Abbie was National Sales Manager at IBM, where she catapulted a $100M AUD portfolio.

    In this episode of the Redefining Sales podcast, Abbie explores the Future of Sales. It’s a whistlestop tour in under 30 minutes, and she covers:


    The future sales landscape
    How and why B2B buyer preferences have changed and how this impacts the traditional role of the sales rep
    SMarketing and its role in delivering a seamless digital journey
    The digital sales funnel
    Data-driven sales
    AI-driven sales, PLUS so much more.

    Book your 1-to-1 with Abbie: https://calendly.com/salesredefined/1-on-1-with-abbie



    Check out Abbie White:

    ► Website: https://www.abbiewhite.com.au

    ► LinkedIn: https://www.linkedin.com/in/abbiecwhite/



    Follow Sales Redefined on:

    ► LinkedIn: https://www.linkedin.com/company/salesredefined/

    ► Subscribe to SMarketing Lowdown

    ► Download the whitepaper here: https://whitepaper.salesredefined.com.au



    Enjoyed this episode and want more?

    Redefining Sales Podcast Playlist: https://tinyurl.com/Redefining-Sales-Podcast

    • 32 min
    Rohan Persaud: How to generate an ROI from your data

    Rohan Persaud: How to generate an ROI from your data

    Rohan Persaud is the Director of Channels and Alliances at Sisense. Rohan has over 20 years of experience developing successful partner ecosystems and driving sustainable client business growth across Australia and Asia Pacific.

    This episode is jam-packed and full of fascinating insights and learnings from Rohan. Our discussion touched on:


    How to get an ROI from your data
    Data-driven decision-making in sales
    How to start your data transformation journey
    Advice for new sales reps and easy ways to win!
    Non-negotiables for success
    The hottest opportunities for businesses in FY23 and so much more!

    About Sisense

    Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, six years in a row. Visit us at www.sisense.com and connect with us on LinkedIn, Twitter, and Facebook.

    LinkedIn https://www.linkedin.com/in/rohan-persaud/

    • 57 min
    Michelle Schuberg: WTF is the metaverse & what is the opportunity for B2B businesses

    Michelle Schuberg: WTF is the metaverse & what is the opportunity for B2B businesses

    Michelle Schuberg is the CEO of Australian immersive technology innovator, Curiious. Under Michelle’s leadership, Curiious has delivered world-first software for immersive experiences live, online and through VR and AR for clients including Johnson & Johnson, Infiniti, Linx CCG, and Primal Pictures, among others. Michelle’s focus is to utilise her executive-level strategic expertise with her ability to scale businesses to expand Curiious’s client base and grow the start-up into one of the world’s leading immersive tech innovators.

    In this episode we unpack the Metaverse, and how businesses can leverage it to produce epic opportunities for growth.

    More about Michelle: Michelle is an accomplished strategist, creative director and business woman with nearly 30-years international experience: prior to Curiious she was an executive creative director with Imagination Australia and executive creative director with Jack Morton, holding both local and global roles for more than a decade. During that time, she created globally recognised and award-winning campaigns for local clients such as Woolworths and Telstra and international brands Ford, Audi, Samsung and Microsoft.

    Michelle speaks publicly on building and maintaining creativity in corporate environments, as well as the use of emerging technologies for social and business growth. Over the years, Michelle has coached business leaders to shape their position and communication around the use of technology.

    In this episode we cover:


    Metaverse 101: exploring the basics and its evolution
    How to build your digital town square
    Security in the Metaverse
    How to get the first-mover advantage
    Demystifying the myths, and
    What are immersive experiences and why immersive learning is now more effective than traditional learning environments

    If you'd like to delve a little deeper, check out our new guide, on Unpacking the Future of B2B Sales:  https://download.salesredefined.com.au/unpacking-the-future-of-b2b-sales or join us at our free 30-minute lunch and learn where we unpack this and more:  https://webinar.salesredefined.com.au/the-future-of-sales-webinar

    You can find out more about Michelle here:


    Curiious website: https://curiious.com/
    LinkedIn: https://www.linkedin.com/in/michelle-schuberg-0b9b775/
    Demo Video: https://www.youtube.com/watch?v=ZGF8M960Tz4
    Email: michelle.s@curiious.com

    • 45 min
    IT Series: Unpacking 2022 Growth Opportunities in IT with Winston Wong

    IT Series: Unpacking 2022 Growth Opportunities in IT with Winston Wong

    In this mini IT series, we're interviewing thought leaders from the IT industry! We'll be uncovering where they see the most significant opportunities for growth in 2022 and their insights on high-performance sales.

    This week we have Winston Wong, Partner Sales Manager ANZ at HashiCorp. He's responsible for partner recruitment and growth throughout his territory. He's no stranger to the IT world, with previous leadership positions at VMware, Avnet Technology Solutions and Hewlett-Packard.

    Winston is a formidable force in the IT space and isn't afraid to challenge the status quo. We breakdown the keys to playing a high-performance game in an extremely competitive industry and he shares his advice for those new to the IT sales game. We also discuss what he sees as the most significant opportunities for growth in the coming financial year and touch on how he's built his personal brand on LinkedIn and achieved epic cut through!

    If you'd like to know more and learn how to hypergrowth your sales and marketing, you can download your copy here: https://whitepaper.salesredefined.com.au/

    You can also follow us for more tips on LinkedIn here:
    https://www.linkedin.com/company/salesredefined

    You can find out more about Winston here: https://www.linkedin.com/in/winston-wong-56b71230/

    • 35 min
    Achieving Cult Status through killer thinking with Tim Duggan

    Achieving Cult Status through killer thinking with Tim Duggan

    In this episode, we chat with Tim Duggan, an author and new media entrepreneur, about how businesses can achieve cult status. We unpack where businesses should start on this journey and why they need an impact statement.

    We also delved into killer thinking - how to turn good ideas into brilliant ones. You'll get tips on how to hone your creative skills, how to be your problems therapist and finally how to execute those brilliant ideas.

    A little more about Tim Duggan:
    Tim is an author and new media entrepreneur. He has co-founded several digital media ventures, most notably Junkee Media, one of the leading publishers for Australian millennials that was acquired by ASX-listed oOh!media.

    Tim's first book, Cult Status: How to Build a Business People Adore, was named the Best Entrepreneurship Book at the 2021 Australian Business Book Awards. His second book, Killer Thinking: How to Turn Good Ideas into Brilliant Ones, explores creativity in the workplace.

    Tim is also the chairman of the Digital Publishers Alliance, an industry body that represents over a hundred titles from leading independent digital publishers. He began his career as a music journalist for Rolling Stone, and sits on several boards including the Griffin Theatre Company, Australia's new writing theatre.

    Tim lives with his husband, Ben, and dog, Winnie, in Sydney.

    Where you can find him and connect
    Website: https://timduggan.com.au/
    Impact Statement Masterclass: https://impactstatementmasterclass.thinkific.com/

    • 56 min
    Dr Marcele De Sanctis: Unpacking Leadership for Growth

    Dr Marcele De Sanctis: Unpacking Leadership for Growth

    In this episode we speak with Dr Marcele De Sanctis, an Organisational Psychologist, about all thing's leadership. Marcele is the Co-Founder of Centre for Leadership Advantage and a key thought leader on the topic of leadership.

    In this conversation we unpack the leadership skills needed the most at the moment and trends Marcele is seeing across her clients.

    We also dig into how leadership can build bridges between the great divide of sales and marketing with everything from culture, KPI, communication and strategy.

    A little bit about Dr Marcele De Sanctis:

    Marcele has extensive experience working with global, ASX-listed, private and Government organisations, supporting Boards, CEOs, C-level executives and senior leaders in capability development and competency architecture, leadership assessment, leadership development, executive coaching, talent management and L&D.

    Marcele is a regular public/keynote speaker and workshop facilitator in the field of leadership, women in leadership and more and presents at conferences, summits and events. She has been invited to contribute to media publications in the field of leadership including BOSS Magazine, the Australian Financial Review and Australian Institute of Management publications.

    She co-founded the Centre for Leadership Advantage (CLA) in 2016. She provides psychological products and services for leadership and is independent and objective in her advisory approach. Prior to merging with Fisher Leadership in 2021, she built a business which comprised a team of organisational psychologists, scientist-practitioners, leadership specialists and thought leaders who designed evidence-based, research-supported solutions for global, ASX-listed, large private and public sector clients.

    Where you can find her and connect:

    https://centreforleadershipadvantage.com/
    https://www.linkedin.com/in/dr-marcele-de-sanctis-1a862712/

    • 52 min