19 episodes

The Redcast examines the business problems through the lens of CRM and other technologies such as marketing automation. We will cover topics including: CRM, Analytics, Marketing, Sales, Customer Service, and Nonprofit management.

Redcast Redpath

    • Business

The Redcast examines the business problems through the lens of CRM and other technologies such as marketing automation. We will cover topics including: CRM, Analytics, Marketing, Sales, Customer Service, and Nonprofit management.

    019: Migrating to Lightning Now

    019: Migrating to Lightning Now

    Listen to Stephanie King, Salesforce Consultant from Redpath talk about why now is the perfect time to migrate to Lightning. Part 1 Part 2  

    • 24 min
    018: Sales Enablement

    018: Sales Enablement

    Listen to JJ Thoele, Interactive Marketing Manager from Cambria talk about aligning sales with marketing and building enablement tools for sales.   Part 1 Part 2 Part 3

    • 34 min
    017: How do you manage your marketing budget?

    017: How do you manage your marketing budget?

    Hear from Vanessa Engelmann, Marketing Coordinator from SUCCESS Computer Consulting talk about managing marketing budgets, overcoming budget barriers, and getting the most out of your marketing budget.   Part 1 Part 2 Part 3

    • 31 min
    016: Marketing Automation For the Rest of Us

    016: Marketing Automation For the Rest of Us

    Hear from Vanessa Ruiz, Marketing Automation Consultant at Redpath discuss with Eric Lehnen about marketing automation and a few things to consider before pursuing the path to marketing automation such as data, strategy, and content. 

    • 18 min
    015: Driving value from marketing content

    015: Driving value from marketing content

    Hear from Amanda Isaacson, Sr. Marketing Automation Consultant at Redpath, Karie Daudt, VP of Marketing at Insite Software discuss with Eric Lehnen about the value of marketing content for inbound and outbound marketing for an organization. Part 1 Part 2 Part 3 

    • 46 min
    014: Nonprofits and CRM

    014: Nonprofits and CRM

    Listen to Nick Lindberg and Eric Lehnen talk about how CRM can help Nonprofits, Foundations, and Higher Education organizations. Part 1 Part 2 Part 3 Part 4

    • 32 min

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