Reducing the Friction in Bank Customer Onboarding The PaymentsJournal Podcast

The banking industry infamously divides itself into silos to address different aspects of the business, which can be problematic for customers who think they are dealing with a single entity. This can be especially difficult during onboarding and security checks, when different silos at the bank ask repeatedly for credentials.







In a recent PaymentsJournal podcast, Sunil Madhu, founder and CEO of Instnt, a fraud loss indemnification that covers the entire customer lifecycle, and Jennifer Pitt, Senior Analyst of Fraud and Security at Javelin Strategy & Research, discussed the challenges of providing an easy, frictionless process for consumers while still safeguarding their privacy.





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Breaking Down Silos







Retail banks have separate organizational units handling checking accounts, savings accounts, loans, and mortgages. Each of these silos has its own requirements for risk and compliance, comprising a half-dozen or more tools, that are used to vet individuals who are signing up for a particular product or service. Each has its own know-your-customer (KYC) protocols for compliance purposes.







The consequence of this is that anyone who signs up for a checking account has to go through a whole series of checks pertaining to KYC and other types of fraud. If that person comes back six weeks later and applies for a loan, they may have to provide the same information again, even though they have a relationship with the bank.







Obviously, different products have different types of risk, which is one of the reasons for these operational silos. But customers don’t care about that. They perceive themselves as working with a single bank, whether they’re dealing with a mortgage or a small-business loan or a checking account.







So there are advantages to connecting the silos with the technology that allows each line of business to have its own the independent risk and compliance management requirements. That can give the bank’s divisions the flexibility they need to maintain independent control while simplifying the user experience by giving customers a reusable, verifiable credential.







“We get a lot of reports that consumers are not happy with onboarding processes,” Pitt said. “They always say, ‘I thought I already gave you my information. Why do I keep having to give you this information?’ Having one place where that information is kept on the consumer’s device, and the consumer can dictate how they give that information.