50 episodes

This is Reel Talk: The Customer Insights Show with Jenn Vogel.

Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg

Thanks for listening.

Reel Talk: The Customer Insights Show Voxpopme

    • Business
    • 5.0 • 1 Rating

This is Reel Talk: The Customer Insights Show with Jenn Vogel.

Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: https://bit.ly/36aqmZg

Thanks for listening.

    50: Top skills for researchers: How to keep learning

    50: Top skills for researchers: How to keep learning

    Let's talk about continuing education for researchers.

    To dive into that topic, Jennifer Vogel is joined by the founder and editor of Insight Platforms, a knowledge hub for user research, consumer insights and data analytics and software solutions. Mike Stevens has been in the role for four years and is joining us on this episode of "Reel Talk."

    We discuss:
    Top skills for researchers
    Where to focus your continuing education as a researcher
    What are the best content formats to learn
    And more...

    Check out Insight Platforms at insightplatforms.com.

    Read our market research blog: https://bit.ly/3pg5DgO


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    Send in a voice message: https://anchor.fm/customer-insights-show/message

    • 33 min
    49: Finding the right participants for your quant and qual studies

    49: Finding the right participants for your quant and qual studies

    Let's talk about how to use online panels in your qual and quant studies. To dive into the topic, Jennifer Vogel is joined by Voxpopme's Data Scientist and Community Manager Matthew Handegaard.

    We discuss:


    What makes a good online panel
    How to  recruit participants
    How to ask good questions
    And much more.

    Join us. 

    Watch previous livestreams of our podcast: https://bit.ly/3FFOkLU




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    • 37 min
    48: Doing better survey design in research

    48: Doing better survey design in research

    Let's talk about how we can create better surveys and ask better questions.

    To dive into the topic, Jennifer Vogel is joined by Annie Pettit, chief research officer, North America at E2E Research and author of “People aren’t robots: A practical guide to the psychology and technique of questionnaire design.”

    Join us. We discuss:


    What's a good survey?
    What impacts people when they take surveys?
    What if today is not the best time for a survey?
    How to ask good questions.
    Why are some surveys so bad?
    And more...

    Grab a copy of her book here. 


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    • 35 min
    47: Driving Innovation With Insight

    47: Driving Innovation With Insight

    In this episode, Jennifer Vogel chats with Nick Graham about how companies can use insights to be more innovative - innovative in a way that is useful to consumers.

    Nick is the global head of insights and analytics at Mondelez International.

    Join us for this episode.

    Drive innovation with insights today through video surveys. Learn more: https://bit.ly/3zPfkEy


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    Send in a voice message: https://anchor.fm/customer-insights-show/message

    • 43 min
    46: Shortening the distance from the consumer to maker

    46: Shortening the distance from the consumer to maker

    Jennifer Vogel is joined by Priscilla McKinney on this episode to discuss the topic. Priscilla is the CEO of Little Bird Marketing and works at the intersection of marketing, business and market research. She’s joining us to discuss how we can shape better stories and shorten the distance from consumer to maker.  Join us.

    Vote for us to win Market Research Podcast of the Year here: https://info.littlebirdmarketing.com/mr-podcast-award


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    Send in a voice message: https://anchor.fm/customer-insights-show/message

    • 37 min
    45: Don’t be boring. Tell better stories in your market research.

    45: Don’t be boring. Tell better stories in your market research.

    In this episode, we want to talk about the importance of better storytelling. Don't be boring, tell stories that stick out and are memorable.

    To discuss the topic, Jennifer Vogel is joined by trainer, strategist and lecturer, Anthony "Tas" Tasgal, author of three books including “The Storytelling Book.”

    Join us.

    Check out this related article: https://lnkd.in/eAcHwgvZ

    Grab his book here: https://lnkd.in/eHvbnQag


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    Send in a voice message: https://anchor.fm/customer-insights-show/message

    • 37 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

christophtrappe ,

Enjoyed the insights

As the producer of the show I really enjoyed listening to the guests and Jenn share their wisdoms.

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