19 episodes

Simon Batchelar talks about marketing for coaches and consultants. They bust some myths and help you make your marketing authentic, manageable and fun!

Reframing Marketing Simon Batchelar

    • Business

Simon Batchelar talks about marketing for coaches and consultants. They bust some myths and help you make your marketing authentic, manageable and fun!

    How to make selling easier

    How to make selling easier

    Why do selling and marketing so often feel like an uphill struggle? I believe it’s because we’re often trying to persuade people to get interested in the products or services that we have created. It’s tough to convince someone they really need something they don’t even know about. Trying to sell coaching or consulting can be especially hard when the people you’re pitching at haven’t even begun to consider those services.
    But here’s the secret to making marketing easier: switch your perspective 180 degrees.
    Instead of trying to find people for what you’re selling; trying making and selling what your people are interested in and asking for.

    • 5 min
    How to save money on paid ads

    How to save money on paid ads

    Paid ads are a highly ineffective way to attract new clients for coaches and consultants.
    Paid ads promise to bring you more business. Paid ads are relatively easy to use. Paid ads are a tempting marketing option…
    It’s tempting to take what looks like a shortcut. At first glance, paid ads seem to promise to let you skip the queue and get you in front of a lot of people.
    So why am I saying they don’t work?

    • 5 min
    Notes from the Den - 7. AI content and IT nightmares

    Notes from the Den - 7. AI content and IT nightmares

    A semi-regular update about what I have been working on. This time, how AI generated content is coming fast and how you can stand out when it arrives, and how an IT nightmare unfolded for me this week.
    Ezra Klein podcast: https://podcasts.apple.com/us/podcast/will-a-i-break-the-internet-or-save-it/id1548604447?i=1000651522107
    https://open.spotify.com/episode/4mFwx4xGGmXrxTzHfgYpLG?si=3-0up7FnSGOz_Os7HnCurg

    • 9 min
    When to start marketing

    When to start marketing

    No one opens a restaurant with a Michelin Star on the door. You have to earn it.
    The same is true with marketing. You can’t go straight from doing no marketing at all to showing up every day with a wide range of engaging multimedia content. Yet this is often the expectation people put on themselves. And not least because they regularly hear from ‘experts’ that this is how to make it work.
    Just like a good chef, you have to experiment with your marketing menu, learn what gets a rave reaction, what the regular favourites are, and what comes back to the kitchen uneaten. After a lot of practice and experimentation, you create a marketing menu that people can’t resist.
    You can watch the bear on Disney+ https://www.disneyplus.com/en-gb/series/the-bear/52m6nx7HoP5F

    • 5 min
    How to avoid the comparison trap

    How to avoid the comparison trap

    It’s easy to fall into the comparison trap. You see someone else doing what you do but more successfully and think, why aren’t I more like them?
    You see their social media posts: selling out their programs, having six-figure weeks, getting a million views… and you feel you have to try to keep up.
    But is any of it real? Remember, social media makes it easy to create the appearance of success.
    And more importantly, is what they have really what you want?

    • 4 min
    Notes from the Den - 6. Editing and coming up with ideas

    Notes from the Den - 6. Editing and coming up with ideas

    A semi-regular update about what I have been working on. This time, what I have been editing and a deeper dive into what I use for editing and a real example of how coming up with content ideas is simpler than it might seem at first.
    https://simonbatchelar.co.uk/email-signup

    • 6 min

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