A Refreshing Take on Health and Branding (Kara Goldin, Hint Inc.‪)‬ Rocket Fuel: Youth Marketing

Kara Goldin is the founder and CEO of Hint Inc: a US-based healthy lifestyle company specialising in beverages.
Unbeknownst to her at the time, Kara Goldin began developing the blueprint to Hint’s success after being diagnosed with gestational diabetes. Needing a healthy alternative to sugary juices and sodas, she began experimenting with her very own DIY beverages from her kitchen. Today, Kara heads a team of 200, and incorporates a direct-to-consumer model of distribution, fundamentally disrupting the parameters of the beverage industry.
Since its founding in 2005, Hint have gone on to become the fastest-growing flavoured water in the US. Beginning commercially in Silicon Valley, then mainstream retailers thereafter, Hint have fundamentally carved out a fresh and interesting space in the beverage market by allowing and imploring their consumer base to order straight to their door.
Topics of discussion include: Kara’s journey, consumer habits, competition, youth behaviours, and brand personality.
This is Kara Goldin’s Rocket Fuel.
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