A fun show dedicated to helping all kinds of Real Estate Investors attract more leads, network, build stronger relationships and convert using powerful content marketing. Hosted by Real Estate Investing Copywriter (& Investor!) Aaron Hoos and Content Marketing Expert for entrepreneurs and investors, Lyndsay Phillips, you’ll gain insightful tips to grow your investing business.
Niche Down To Attract More Prospects
A big myth is that if you niche down, you'll be turning away business and narrowing the number of prospects. It's a TOTAL MYTH. Aaron and I share the benefits of niching down, ways you can niche down your business so that you can do the same and grow your authority platform, your expertise, number of prospects and rates!
Why having numerous types of investing and services may actually hurt your business. Why niching down works. How creating a niche actually increases your expert status dramatically. How you can set yourself apart and stand out. How you can attract your IDEAL client more effectively if you niche down. Plus how it'll actually help you save time. How more opportunities will come your way when you niche down. We share a ton of examples too!
Using SMS To Market Your Real Estate Investing Business
Did you know that text messages for marketing or sales has open rates of up to 98%! In this episode Aaron and I chat about how to use text messages in your marketing and sales efforts, the rules and other great tips so that you can close more deals, get more prospects and grow your business! Here is what we touch upon.
Like email marketing there are rules to abide by - we share the do's and don'ts that you won't want to miss What tools you can use to automate your SMS marketing When and why you'd want to use text messaging for your sales and marketing efforts How to pack a punch in 160 characters and some tips to optimize.
Your Social Media Platforms Do’s & Don’ts
With so many social media platforms out there, it's hard to know the right way to set up your profile, post, stay branded and attract your avatar. Lyndsay and Aaron chat about Social Media Platforms and some key Do's & Don'ts so that you can optimize your platform and leverage social media in a bigger way! They cover:
What platforms should I be on? (TikTok is popular - should you be there?) What should I post about if I run out of ideas? How many accounts should I have? What image best practices are there, where can I find good images? What are common mistakes? Does branding matter? Why is posting consistently key? What should the profile say? How do I weave in call to actions? Wow we covered a TON! Actionable tips you can use right now.
How To Start Your Book To Build Authority
Writing and publishing a book is one of the biggest strategies to build your authority AND open doors for podcast interviews, but knowing where to start can be a big road block. As Aaron has written countless books (for himself and clients), learn his best tips on...
How to get ideas on WHAT to write. What format is best (a story, a how to book...). Where to start, the title or table of contents? How to get past road blocks (including writers block!). How long your book should be. Using a ghostwriter. These tips will inspire you and motivate you to start writing - as Aaron says - it's not as hard as it looks!
Optimizing Your Videos For More Views & Conversions
It's great to do live Facebook Videos and videos for You Tube, but what if there were steps you can take to get more eye balls on your videos AND more people engaged in your social media, more You Tube subscribers grow your e-list and close more deals and sales? This episode shares tips on how to film a video, how to optimize it in You Tube along with my favorite tool to make it easy! Here are some tips I cover:
I share tips on how to film the video to get more views, engagement and optins.
Plus I share some ways to optimize it for SEO - Title, Description.
Why I use a description template to move people from YouTube to my website or social platforms.
What tags are in YouTube and how to use them.
My favorite video tool.
And why the thumbnails matter.
How To Create MORE Call to Actions To Boost conversions
Without a call to action you will have NO conversions or prospects or sales! The more you have throughout your marketing, the faster you can grow your e-list and your real estate investing business. Aaron and I share...
All the different places you can use a call to action. The types of call to actions you can have for different scenarios. Example - you may have a different call to action in a video than you would on your sales page. Hint - you can have a call to action on a video, podcast, blog, website, social media, emails and more!
How to optimize your call to action with the right language.
Placement tips when using a CTA on a landing page.
Why your website sidebar is prime real estate! How to optimize your blog post for higher conversions.
So get converting, grow your e-list and sales by listening and using MORE call to actions in your marketing.