23 min

Reimagining Spirits for the Adventurous Drinker with Brad Whiting, Co-Founder & CEO of Wilderton‪.‬ For All Drinks: Delicious Non-Alcoholic Beverages for Leading a Fun, Healthy, and Inclusive Lifestyle

    • Food

Wilderton Founders Brad Whiting and Seth O’Malley came together for a new vision of distilling. Brad, a liquor industry veteran, longed for drink options that would celebrate the complexity and experience of a traditional spirit but that paired better with an active lifestyle. Seth, an expert distiller, had a passion for botanicals and was feeling constrained by the limited flavors celebrated in spirits.

When the two connected, the answer was clear: they set out to create distilled spirits rooted in flavor, unbound by alcohol. With Oregon’s adventurous spirit as their guide, Seth and Brad began a two-year journey of experimentation. Free from the confines of traditional thinking, they combed Seth’s vast library of botanical samples, tried dozens of wild combinations, and experimented with various production methods. The goal? To create spirits with unique flavor and complexity that would elevate non-alcoholic cocktails.

The beautiful result was Wilderton.

Wilderton Founders Brad Whiting and Seth O’Malley came together for a new vision of distilling. Brad, a liquor industry veteran, longed for drink options that would celebrate the complexity and experience of a traditional spirit but that paired better with an active lifestyle. Seth, an expert distiller, had a passion for botanicals and was feeling constrained by the limited flavors celebrated in spirits.

When the two connected, the answer was clear: they set out to create distilled spirits rooted in flavor, unbound by alcohol. With Oregon’s adventurous spirit as their guide, Seth and Brad began a two-year journey of experimentation. Free from the confines of traditional thinking, they combed Seth’s vast library of botanical samples, tried dozens of wild combinations, and experimented with various production methods. The goal? To create spirits with unique flavor and complexity that would elevate non-alcoholic cocktails.

The beautiful result was Wilderton.

23 min