46 episodes

How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.

Rein In Your Herd Rein In Your Herd

    • Business
    • 5.0 • 7 Ratings

How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.

    New Host for Rein In Your Herd Podcast

    New Host for Rein In Your Herd Podcast

    Welcome the new host to the Rein In Your Herd Podcast, Lindsey Ardmore. 

    • 16 sec
    Bethany Lee Shares How to Succeed as a Multi Passionate Equestrian

    Bethany Lee Shares How to Succeed as a Multi Passionate Equestrian

    Bethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passionate equestrian. 


    In this episode, she shares how she got started, what she does to keep growing, and gives some great advice for those of us who want to do it all. You CAN do it all if you really want you. You just need an awesome team behind you and a healthy understanding of the work it's going to take to get you there.


    To see more on this episode go to https://www.reininyourherd.com/44


    Follow Us Online:


    Website: http://reininyourherd.com/


    Instagram: https://www.instagram.com/reininyourherd/


    Facebook: https://www.facebook.com/ReinInYourHerd/


    Pinterest: https://www.pinterest.com/reininyourherd/


    Connect With The Hosts:


    Laura Langfitt 


    Website: https://unbridledcontentmarketing.com/


    FB Group: https://www.facebook.com/groups/thewordwranglers/


    April Hardeman 


    Website: https://makeitrein.com/


    Instagram: https://www.instagram.com/makeitrein/

    • 34 min
    What You Need to Know About Growing Your Team

    What You Need to Know About Growing Your Team

    Growing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your hands. 
    Successful business owners don't try to do it all. They stay in their lane and outsource the stuff that is outside of their expertise. Tune in to Episode 43 to learn when it's time to grow your team and get some tips on hiring someone who is a good fit. 
    To see more on this episode go to https://www.reininyourherd.com/43
    Follow Us Online:
    Website: http://reininyourherd.com/
    Instagram: https://www.instagram.com/reininyourherd/
    Facebook: https://www.facebook.com/ReinInYourHerd/
    Pinterest: https://www.pinterest.com/reininyourherd/
    Connect With The Hosts:
    Laura Langfitt 
    Website: https://unbridledcontentmarketing.com/
    FB Group: https://www.facebook.com/groups/thewordwranglers/
    April Hardeman 
    Website: https://makeitrein.com/
    Instagram: https://www.instagram.com/makeitrein/

    • 25 min
    Fostering Successful Collaborations With Alli Addison

    Fostering Successful Collaborations With Alli Addison

    Alli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a successful partnership.
    A collaboration is a business relationship. You have to take it seriously and approach it professionally. If you are intentional in your marketing assets and setting yourself up correctly, collaborations can be an incredible tool for growing your horse business.
    To see more on this episode go to https://www.reininyourherd.com/42
    Connect With Alli Addison:
    Website: https://www.shopmiltonmenasco.com/shop 
    Instagram: https://www.instagram.com/miltonmenasco/
    Follow Us Online:
    Website: http://reininyourherd.com/
    Instagram: https://www.instagram.com/reininyourherd/
    Facebook: https://www.facebook.com/ReinInYourHerd/
    Pinterest: https://www.pinterest.com/reininyourherd/
    Connect With The Hosts:
    Laura Langfitt 
    Website: https://unbridledcontentmarketing.com/
    FB Group: https://www.facebook.com/groups/thewordwranglers/
    April Hardeman 
    Website: https://makeitrein.com/
    Instagram: https://www.instagram.com/makeitrein/

    • 43 min
    Why You Need a Messaging Strategy

    Why You Need a Messaging Strategy

    A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business. 


    The more clear you can get in your messaging strategy, the more effective your marketing will be. Nine times out of ten, when someone doesn't buy, it's because they don't understand the offer or how it can help them. 


    Hit play to learn more about creating a messaging strategy for your equine business. 


    To see more on this episode go to https://www.reininyourherd.com/41


    Take the messaging strategy mini-course: https://unbridledcontentmarketing.com/discover-your-souls-messaging-strategy/ 


    Follow Us Online:


    Website: http://reininyourherd.com/


    Instagram: https://www.instagram.com/reininyourherd/


    Facebook: https://www.facebook.com/ReinInYourHerd/


    Pinterest: https://www.pinterest.com/reininyourherd/


    Connect With The Hosts:


    Laura Langfitt 


    Website: https://unbridledcontentmarketing.com/


    FB Group: https://www.facebook.com/groups/thewordwranglers/


    April Hardeman 


    Website: https://makeitrein.com/


    Instagram: https://www.instagram.com/makeitrein/

    • 19 min
    Serving Equestrians Online with Krystal Kelly

    Serving Equestrians Online with Krystal Kelly

    Krystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, collaborating with other course creators, and making money online in the horse industry. 
    You don't want to miss this interview. Krystal is down to earth, not afraid to take a big leap of faith, and shares a TON of awesome tips if you want to make money (and help people) online. 
    To see more on this episode go to https://www.reininyourherd.com/40
    Follow Us Online:
    Website: http://reininyourherd.com/
    Instagram: https://www.instagram.com/reininyourherd/
    Facebook: https://www.facebook.com/ReinInYourHerd/
    Pinterest: https://www.pinterest.com/reininyourherd/
    Connect With The Hosts:
    Laura Langfitt 
    Website: https://unbridledcontentmarketing.com/
    FB Group: https://www.facebook.com/groups/thewordwranglers/
    April Hardeman 
    Website: https://makeitrein.com/
    Instagram: https://www.instagram.com/makeitrein/
    Promoted Podcast: Horsemanship on Horse Radio Network

    • 39 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Annie Dee Bee ,

A life saver!

Love the interaction between the hosts, April and Laura...especially when they start talking about dream saddles, dream rugs, dream barns. But I digress...

The timing of discovering this podcast could not have been more perfect! I am starting a boutique breeding business (elite Hanoverians) as well as an equine art business, promoting commissions for my oil and acrylic paintings of horses, dogs, cats, and other pets. PR is everything and this podcast is helping me figure out the best ways to get myself in front of the public. Thank you, thank you, thank you!

Virtual Workhorse ,

Love this podcast

Great podcast! So helpful to me while
Growing my equine business!

sean hardeman ,

Awesome podcast

Great content loads of information and really enjoyable to listen too. Such a motivating podcast!!

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