59 min
Reinventing a 25-Year-Old Company Through Category Design w/ Carl Daikeler, CEO of Beachbody Category Thinkers
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- Marketing
There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.But realistically, most people that first encounter category design are not in the founding stages of their company. That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.Carl Daikeler ...
There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.But realistically, most people that first encounter category design are not in the founding stages of their company. That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.Carl Daikeler ...
59 min