Reinventing B2B Just Global

Analytics and strategic thinking are truly the brains behind great B2B marketing. But in a world saturated by data, platforms, and solutions, wrangling your analytics is becoming increasingly difficult. Join our two most senior experts in this area as they explore some of the best ways to get a handle on your data, so you can forge a path to bigger and better results. Tune in as Emilie Lee, EVP of Analytics, and Kat Van Biene, Director of Ad Operations talk to James O'Flaherty about overcoming common challenges, understanding the role of ad ops in analytics, making your data and platforms work hard for you, and what the future holds (including a look at AI and cookies).
Referenced in this episode:
Just Global's guide to a cookieless future - https://justglobal.com/insights/insights/cookieimpactanalysis2024/
Just Global x Octane11 guide to optimizing your B2B marketing data 'Bringing Sexy Back available to download here - https://justglobal.com/reinventing-b2b-podcast/?utm_content=287304002&utm_medium=social&utm_source=linkedin&hss_channel=lcp-548029#bringingsexyback

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Now more than ever, creative thinking in B2B marketing is vital. It can make the difference between being just OK, and cutting through the noise to leave a lasting impression. Join Jon Barkworth, Just Global’s VP of Strategy, as he chats to creative change maker Guy Bauer from Umault about how not to be boring. Listen in as they cover the difference creativity can make, ways to inspire it in teams, how to manage risk, and crucially, how to get buy-in.
For more thoughts from the experts on getting creative, see 'tips for taking risks with your creative' found in the insights section of the Just Global website.
Referenced in this episode:
Umault, Possessed – The Origin Story of a B2B Marketer - https://www.youtube.com/watch?v=5PY9FDXPLuM&t=26s
Upwork, This is How We Work - https://www.youtube.com/watch?v=Bibr1jaz3U4
Patrón Tequila, Our Hands - https://www.youtube.com/watch?v=gzT18PSsOQI
Charlies Bar Enniskillen, Christmas Ad - https://www.youtube.com/watch?v=fMdWN2bQvsA

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The first episode explores the Holy Grail of B2B marketing – marketing intelligence. It should inform everything the marketing department sets out to achieve, underpinning impact, performance, and revenue.  
But how can we take a fresh view of marketing intelligence, and what steps can marketers take to produce a market-leading strategy? 
Our in-house experts are joined by Hsiaolei R Miller, SVP of Customer Success and Insights at Bombora, who has been instrumental in helping enterprise brands, agencies, and publishers operationalize data and transform their go-to-market strategies.  
The discussion will center around the findings of a report produced by Bombora and Just Global on the tech B2B market. Speakers will cover the importance of data and new ways it can be leveraged to deliver strategic insights that can better inform marketing strategies. 

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It’s time to do things differently in B2B marketing, so B2B Global Agency of the Year, Just Global, are launching a new podcast. In this series we are taking a fresh approach to B2B. We'll be addressing the important topics with challenging new questions, all to give you the tools to stand out. We invite you to listen in as we debate how to do be different in this new series, along with some of the best minds in the industry.
Episode one 'The Devil is in the Data' launches 12 December wherever you normally get your podcasts. Our in-house experts James O'Flaherty, EVP of Growth, and Marcus Hiles, SVP of Strategy, will be joined by Hsiaolei Miller, SVP of Customer Success and Insights at Bombora, to discuss marketing intelligence and a new report into the B2B market. See you there.

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