53 min
How to enter the US market | Relancer Podcast #6 Relancer Podcast
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- Business
In today's episode, we discuss the process of entering the US market. We talk about the challenges and misconceptions companies have when expanding to the US, such as underestimating the competition and the complexity of the market. Rob explains the differences in recruitment between the US and Europe as well as the fluctuation of salary levels across the US. We touch upon the importance of targeting the right talent, selling the company's vision and benefits, and being prepared with knowledge of the US market.
In today's episode, we discuss the process of entering the US market. We talk about the challenges and misconceptions companies have when expanding to the US, such as underestimating the competition and the complexity of the market. Rob explains the differences in recruitment between the US and Europe as well as the fluctuation of salary levels across the US. We touch upon the importance of targeting the right talent, selling the company's vision and benefits, and being prepared with knowledge of the US market.
53 min