Relationships & Revenue Podcast

P3 Studios

Life is all about relationships and great leaders heavily invest in those relationships. On the Relationships and Revenue Podcast, we talk about how to improve our most significant relationships at home so we can be better in our business relationships. We talk with experts from all over the world representing many disciplines about the best tips and strategies to become amazing people and amazing leaders. Welcome to the show!

  1. 6d ago

    The Upper Hand with Dr. Abbie Maroño (Part 2)

    John continues his conversation with Dr. Abbie Maroño. Dr. Abbie opens up about her difficult past and how she learned to keep moving forward even when things felt impossible. They also talk about the pressure to be perfect, why we should stop waiting until we feel completely ready, and how taking action can help us grow. Dr. Abbie also discusses her books, Work in Progress: The Road to Empowerment, The Journey Through Shame and The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering. About Dr. Abbie Maroño: Dr. Abbie Maroño is a keynote speaker, behavioral scientist, and author specializing in trust, influence, and nonverbal communication. She is known for challenging conventional thinking and translating complex behavioral science into practical insights that audiences can immediately understand and apply. Her interest in human behavior did not begin in a classroom. Growing up in an unstable and traumatic home, she learned early that no one was coming to save her. At 16, she faced a choice no child should have to make: continue down a path of addiction or fight for a different future. She chose the latter. That decision sparked a lifelong fascination with why people make the choices they do and how understanding human behavior can change the course of a life. ​Earning her PhD in Psychology, Dr Abbie became a Professor of Psychology at just 23 years old. She was later recognized by the U.S. Department of State for extraordinary ability in behavioral science and named one of Central Florida's 40 Under 40 by the Orlando Business Journal. She is the creator of The Upper Hand, a proprietary framework focused on trust, influence, communication, and decision-making. Dr Abbie has trained representatives from 29 U.S. federal agencies, including the U.S. Secret Service, FBI, and Department of Homeland Security, as well as senior leadership at INTERPOL. The U.S. Secret Service also recognized her contributions with an award for outstanding contribution to their forensic services. As a bestselling author, TEDx speaker, Forbes contributor, Court TV contributor, and media commentator, her work has been featured on BBC News, Fox News, WIRED, Reuters, Forbes Breaking News, Apple News, and many more outlets. She also provides expert witness services in matters involving behavioral analysis, nonverbal communication, and human behavior, including high-profile civil and criminal cases. Listen to this episode to learn more: [00:00] - Dr. Abbie's early life and trauma [02:28] - Learning to deal with trauma gives you powerful life skills [04:08] - The importance of struggle [07:43] - Letting go of perfectionism [10:25] - Ready vs prepared [12:13] - The Dr. Abbie Show and why she delayed it for so long [15:21] - Why Dr. Abbie chose behavioral psychology [20:29] - Leaving academia for the private sector [23:48] - Differences between British and American culture [26:51] - How Dr. Abbie's TEDx talk happened [28:11] - The story behind her book Work in Progress [33:12] - The time gap between Work in Progress and The Upper Hand [36:49] - How AI affected her love for writing [38:34] - The F6 Secrets of Relationships is coming out soon [41:24] - The five principles behind The Upper Hand [43:41] - What is nonverbal communication? [45:34] - The best way to connect with Dr. Abbie [46:25] - Wrap-up NOTABLE QUOTES: "Struggle is a gift because it helps create things in you that weren't there before." "We don't see the work people have done to be where they are. We just see how they front." "The skills needed to deal with trauma and deal with pain are incredible life skills, and they will serve you very, very well." "I'd never wish struggle on people, but I do think it is an important character-building thing to go through the struggle." "Done is good enough. People get it done, then you can adjust. Don't adjust before you do it." "The longer we delay, the longer we don't get what we want." "Time will pass anyway. We don't do things because of the time it will take. The time will pass anyway. And then when that time has passed, you look back and you think, 'If I had done that, then I would be in a much different place right now.' So you just have to start." "Be prepared as you can, but just start." "When you admit to, 'I don't know,' 'I'm not perfect,' or 'I made a mistake,' it makes you better, and it makes you more of an expert, and it makes people actually look up to you and relate to you more." USEFUL LINKS: https://www.abbiemarono.com/ https://www.linkedin.com/in/drabbiemarono/ https://www.instagram.com/doctorabbieofficial/ https://www.facebook.com/DrAbbieofficial TEDx Talk "How to Turn Your Personal Shame Into a Source of Strength" - https://youtu.be/ptvCTuct4GE?si=A8vpm6D5n9UfG0Td  The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering - https://a.co/d/0ctZMkgv Work in Progress: The Road to Empowerment, The Journey Through Shame - https://a.co/d/04nYbXkh The Doctor Abbie Show - https://www.youtube.com/@TheDoctorAbbieShow CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    The Upper Hand with Dr. Abbie Maroño (Part 2)
  2. 6d ago ·  Bonus

    You Might Also Like: The Oprah Podcast

    Introducing The Lindsay Clancy Case, Understanding Postpartum Psychosis from The Oprah Podcast. Follow the show: The Oprah Podcast The Lindsay Clancy case has captured the nation’s attention, causing heated debate in the national conversation. On January 24, 2023 Lindsay Clancy strangled her three children in her basement and then attempted suicide by jumping from a second-story window in her house. The resulting injuries left her paralyzed from the waist down. After 21 days of testimony from more than 80 witnesses, the jury was not able to reach a unanimous decision. Lindsay Clancy’s defense team has argued that she is not guilty by reason of insanity as she was experiencing postpartum psychosis, while the prosecution argued she committed premeditated first degree murder. Oprah is in Massachusetts for a wide-ranging conversation about the case with an audience including an exclusive interview with Meg Hamp, a nurse who worked alongside Lindsay for 7 years and testified at her trial - plus medical experts, legal scholars and women who have personally experienced postpartum psychosis. Their stories give us a rare, first-hand insight into what it is to experience this challenging mental health issue. Oprah will also talk with social critics who will share their opinions and she will hear speculation on many sides of the case. Oprah has hosted conversations on postpartum depression and psychosis for 40 years with the intention of providing a platform for a mature discussion. This podcast episode contains discussions of murder, suicide, and mental illness that may be upsetting to some listeners. Listener discretion is advised. Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast:  https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: The Oprah Podcast
  3. Sep 4

    The Upper Hand with Dr. Abbie Maroño (Part 1)

    John sits down with Dr. Abbie Maroño to discuss imposter syndrome, social media pressure, and finding your personal True North. Dr. Abbie shares her journey from becoming a professor at just 23 to working with organizations including the FBI and U.S. Secret Service. She also talks about her books, Work in Progress: The Road to Empowerment, The Journey Through Shame and The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering, and explains why being open about our mistakes can actually make us more relatable and trustworthy. About Dr. Abbie Maroño: Dr. Abbie Maroño is a keynote speaker, behavioral scientist, and author, specializing in trust, influence, and nonverbal communication. She is known for challenging conventional thinking and translating complex behavioral science into practical insights that audiences can immediately understand and apply. Her interest in human behavior did not begin in a classroom. Growing up in an unstable and traumatic home, she learned early that no one was coming to save her. At 16, she faced a choice no child should have to make: continue down a path of addiction or fight for a different future. She chose the latter. That decision sparked a lifelong fascination with why people make the choices they do and how understanding human behavior can change the course of a life. ​Earning her PhD in Psychology, Dr Abbie became a Professor of Psychology at just 23 years old. She was later recognized by the U.S. Department of State for extraordinary ability in behavioral science and named one of Central Florida's 40 Under 40 by the Orlando Business Journal. She is the creator of The Upper Hand, a proprietary framework focused on trust, influence, communication, and decision-making. Dr Abbie has trained representatives from 29 U.S. federal agencies, including the U.S. Secret Service, FBI, and Department of Homeland Security, as well as senior leadership at INTERPOL. The U.S. Secret Service also recognized her contributions with an award for outstanding contribution to their forensic services. As a bestselling author, TEDx speaker, Forbes contributor, Court TV contributor, and media commentator, her work has been featured on BBC News, Fox News, WIRED, Reuters, Forbes Breaking News, Apple News, and many more outlets. She also provides expert witness services in matters involving behavioral analysis, nonverbal communication, and human behavior, including high-profile civil and criminal cases. Listen to this episode to learn more: [00:00] - Intro [02:17] - Dr. Abbie's bio [03:23] - Two very different books [06:08] - The myth of having it all together [09:25] - We're trained to wear masks [10:11] - Social media's impossible standards [11:50] - Finding your True North [13:08] - Dr. Abbie's personal principles that keep her grounded [16:04] - Don't let praise or criticism define you [19:26] - Pain is a prerequisite for purpose [22:09] - When John realized that he needed to work on himself [26:04] - Growth isn't new year, new me [30:13] - High life is a lie [33:27] - Happiness vs Joy [35:27] - Finding purpose and joy takes discipline [38:43] - How difficult retirement can be for professional athletes [42:37] - Adversity is a gift only when it's healed [45:51] - Dr. Abbie's childhood and addiction NOTABLE QUOTES: "If people can't relate to you, they will stop listening." "There's just some things that nobody should know. People don't need to know every little detail about our lives." "We don't need to hide ourselves, but we don't need to overshare everything." "Each of us has to have a true north, something that we can hold on to, no matter what. So that when those voices get loud, it's like that we can find a way to at least quiet them down a little bit, and then refocus that true north, so that we can continue to head in the direction we need to be heading." "Let people show you who they are and decide if that's enough for you. Stop trying to convince people that you're worth enough and that you deserve to be in their life, and they deserve to be in yours. Just let people be who they are." "We need principles to ground us when the money is coming in, when the work is going well, when everybody's looking at you like you're the best. It's so easy to lose sight of yourself. Money comes and goes so fast, and fame and success come and go so fast. If you don't have something to ground you, you're gonna falter." "Always remember, you're never as good as they say you are, and you're never as sad as they say you are. You're somewhere in the middle." "You can have very little and be so much happier than someone with everything. It's how you live in your head that determines how peaceful your life is." "When you find your bubble of happiness, you build an impenetrable bubble. You don't let outside words come in. You don't let outside perspectives come in. You protect that little bubble of happiness." "Pain is a prerequisite for purpose. You have to go through it. You don't bypass it. You don't ignore it. You don't pretend it doesn't exist, and you don't numb it. You have to work through it. That's how you get to purpose." "If you don't understand how someone can treat another person like that, it's a blessing." "If you can find something that brings you joy, don't let the world tell you you need all this other stuff. You don't need all this other stuff. It's great to have, but you don't need it to feel complete, and you don't need it to feel at peace." USEFUL LINKS: https://www.abbiemarono.com/ https://www.linkedin.com/in/drabbiemarono/ https://www.instagram.com/doctorabbieofficial/ https://www.facebook.com/DrAbbieofficial TEDx Talk "How to Turn Your Personal Shame Into a Source of Strength" - https://youtu.be/ptvCTuct4GE?si=A8vpm6D5n9UfG0Td  The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering - https://a.co/d/0ctZMkgv Work in Progress: The Road to Empowerment, The Journey Through Shame - https://a.co/d/04nYbXkh The Doctor Abbie Show - https://www.youtube.com/@TheDoctorAbbieShow CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    The Upper Hand with Dr. Abbie Maroño (Part 1)
  4. Aug 28

    The Trust Algorithm with Alice Sesay Pope (Part 2)

    John continues his conversation with Alice Sesay Pope about how AI is changing business, leadership, and entrepreneurship. Alice explains how Generative and Agentic AI can help entrepreneurs and small businesses work faster, save money, and grow without huge teams. They also talk about trust, guardrails, and how to wisely use AI. About Alice Sesay Pope: Alice Pope is a Fortune 100 Customer Experience and Operations executive who helps enterprise organizations transform CX into a measurable driver of revenue, retention, and loyalty — while modernizing cost-to-serve through digital enablement, automation, and Generative AI. She leads at the intersection of customer trust, operational excellence, and innovation — because the organizations that win at scale don't choose between efficiency and empathy. They build intelligent systems that deliver both. With more than 30 years of executive leadership in complex, global environments, Alice has led large-scale transformations that connect the full CX ecosystem — product, engineering, analytics, care, and field operations — turning customer insight into sustained business performance. Listen to this episode to learn more: [00:00] - How The Trust Algorithm can help entrepreneurs [04:17] - Being a conduit [06:03] - What leaders should think about before implementing Agentic AI [08:00] - Every business starts with people [09:15] - What does it take to be a great leader in the AI age? [12:22] - Utilizing AI from day one when starting a new business [17:10] - How Alice's faith impacts her business [19:33] - Alice's definition of success [20:07] - The most valuable skill sets in the AI era [22:35] - Traits of a great leader [23:23] - #1 daily habit [24:23] - The legacy Alice wants to leave behind [26:11] - Book recommendations [28:17] - How Alice invests in her marriage [29:34] - Circle 10 and why this program is important to her [32:31] - Best way to connect with Alice [35:18] - Wrap-up NOTABLE QUOTES: "Don't take everything that a Generative AI gives you as gospel. Still inspect, still conduct your audit." "Life and business are all about relationships. There's nothing before that. There's nothing after that." "Every business is a problem solver of some kind." "Success is utilizing your God-given talents to make the world a better place. So, when you go to bed at night, you feel good about what you do." "You can have an advisor, or a coach, Generative AI. But there's nothing more powerful than a real person who could be a coach, who can exchange an idea with you, who can feel your pain when you've had a failure, and help you say, 'Get back up again,' and encourage you." "There will be people who embrace the tools that will build wealth in ways that we've never seen before … but, at the same time, there are people that will be too scared of it … and it will widen the wealth gap." "Don't just launch a generative AI solution just to be launching it … Start with your customer. What can you solve for your customer faster? Will it reduce customer effort? Will it increase loyalty?" "There's something that's still powerful about a human connection and I hope our world doesn't lose that." BOOK MENTIONED: Good to Great: Why Some Companies Make the Leap ... and Others Don't by James C. Collins (https://a.co/d/0aXgmwDX) USEFUL LINKS: https://alicesesaypope.com/ https://www.linkedin.com/in/alicesesaypope/ https://www.instagram.com/alicesesaypope/ https://x.com/Alicesesaypope https://www.youtube.com/@alicesesaypope The Trust Algorithm: How Leaders Build Trust with Generative AI - https://a.co/d/0aKOKLBw Transformation From The Inside Out - https://a.co/d/0esUYdS0 CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    The Trust Algorithm with Alice Sesay Pope (Part 2)
  5. Aug 21

    The Trust Algorithm with Alice Sesay Pope (Part 1)

    John talks with Alice Sesay Pope about building trust with customers and employees, Agentic AI and Generative AI, and why we shouldn't be afraid of AI. Alice also talks about her newly released book The Trust Algorithm: How Leaders Build Trust with Generative AI. About Alice Sesay Pope: Alice Pope is a Fortune 100 Customer Experience and Operations executive who helps enterprise organizations transform CX into a measurable driver of revenue, retention, and loyalty — while modernizing cost-to-serve through digital enablement, automation, and GenAI. She leads at the intersection of customer trust, operational excellence, and innovation — because the organizations that win at scale don't choose between efficiency and empathy. They build intelligent systems that deliver both. With more than 30 years of executive leadership in complex, global environments, Alice has led large-scale transformations that connect the full CX ecosystem — product, engineering, analytics, care, and field operations — turning customer insight into sustained business performance. Listen to this episode to learn more: [00:00] - Intro [00:52] - Alice's bio & backstory [04:00] - Why companies must care for employees first to truly serve customers [05:56] - How feeling excluded earlier in life shaped her leadership style [07:15] - Ritz-Carlton example of empowerment and kindness [09:30] - Agentic AI and Generative AI [10:56] - Should we be afraid of AI? [12:44] - How to use AI tools to grow your career [16:47] - Why our education system needs to evolve with AI [20:44] - Normalize failing as a learning tool [22:55] - What are the best ways to build trust? [25:56] - How dynamic pricing and algorithms affect trust [28:57] - Why is building trust so difficult? [30:34] - Why trust is the currency in the AI era [32:44] - The Trust Algorithm book NOTABLE QUOTES: "Experience is the best teacher." "If you're not taking care of your people first, you're not going to have a company in order to help customers." "Agentic AI tools can make decisions for customers, but sometimes they don't understand those moments that matter, and they don't rarely understand the human touch. And that's why I believe humans are still important to delivering a great experience." "There's a human component to trust that just can't be made." "Customers won't leave a brand that they trust. Instead, they will increase their overall loyalty." "When you do the right thing for your employees, they will go to heights you can't even imagine to do the right thing for customers and to represent a company." "There are various companies that may or may not invest in the time or the money that it takes to reskill associates. So we all have to take control of our careers. We have to be more deliberate about how we think about how we want our careers to be." "Our educational system has to change. It must change, especially in the world of AI. Our education system has to evolve to teach students to be critical thinkers, and also to be more creative to generate new ideas, processes that perhaps don't exist today." "There are some schools that say they ban AI tools. I believe that's wrong, because in the real world, people are using them. There's so much value to utilizing these tools to accomplish so much more, faster." "Generative AI can be a very good thing if it is implemented in a fair and ethical way." "We can't resist the change. The change is here. Can't resist it, but we can implement it in a way that's value-driven." USEFUL LINKS: https://alicesesaypope.com/ https://www.linkedin.com/in/alicesesaypope/ https://www.instagram.com/alicesesaypope/ https://x.com/Alicesesaypope https://www.youtube.com/@alicesesaypope The Trust Algorithm: How Leaders Build Trust with Generative AI - https://a.co/d/0aKOKLBw Transformation From The Inside Out - https://a.co/d/0esUYdS0 CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    The Trust Algorithm with Alice Sesay Pope (Part 1)
  6. Aug 14

    Raise Your Confidence, Value, and Prices with John Ray (Part 2)

    In this episode, John continues his conversation with John Ray, diving into how genuine relationship-building — through remembering the small details, sending handwritten notes, and giving without expecting anything back — sets you apart in business. They also discuss the role faith plays in leadership and business, the real definition of success, and how joy differs from happiness. About John Ray: After a successful career in investment banking, investment management, and strategic advisory, John Ray left the corporate world in 2013 to build his own business. It didn't take long to find the gap nobody had prepared him for: he routinely undervalued his own expertise, struggled to set prices that matched the outcomes he delivered, and watched his clients do the exact same thing. He spent the next several years figuring out how to fix it, for himself first, then for the consultants, coaches, attorneys, CPAs, fractional executives, and other expert practitioners who hire him today to gain clarity, confidence, and profitability through positioning, pricing, and value-based business development. That work became his first book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices (2023). His second book is set for release in the first quarter of 2027. Listen to this episode to learn more: [00:00] - Why knowing your client (and the "Rendezvous barbecue" story) matters [01:42] - Building real relationships through meaningful, family-focused check-ins [06:32] - The power of handwritten notes and tracking your gratitude [09:41] - How John Ray's faith shapes his business and leadership [17:01] - The Generosity Mindset: giving people dignity, not just money [19:37] - What success really looks like to John Ray [22:10] - Inside John Ray's podcast, The Price and Value Journey [24:18] - The traits of a great leader (and lessons from bad ones) [28:01] - How John Ray invests in his own growth [31:38] - What the people who annoy us can teach us about ourselves [34:05] - How John Ray invests in his marriage [37:05] - Happiness vs joy  [39:18] - How to connect with John Ray [39:52] - Final Four quick-fire questions [40:38] - Books recommended [43:24] - Wrap-up NOTABLE QUOTES: "You gotta know your client." "It's little things like that mean the world to people." "When you gamify it, it makes it important." "Business is not just about the profit. It's about the impact you make." "Actions do speak louder than words ... it ought to show up in your actions first." "It's not mine to begin with. I'm just a steward of it." "You're giving them the dignity. You're giving them their sense that they're a child of God." "We all die without anything ... so the question is, what do you leave?" "It's a journey, folks. Give yourself grace." "It could be that you recognize those shortcomings because you share them." "We see ourselves in all our complexity, and we see others as something of a flattened cartoon character." "I'm interested in joy, because joy is an active choice to stay positive ... regardless of what's happening." "We will all suffer. The only question is how." BOOKS MENTIONED: How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen by David Brooks (https://a.co/d/07EkM1WP) The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann (https://a.co/d/0iXKbOny) USEFUL LINKS: https://www.johnray.co/ https://www.linkedin.com/in/johnray1/ www.amazon.com/author/johnray The Generosity Mindset (book site) - https://thegenerositymindset.com The Price and Value Journey - https://tinyurl.com/PriceAndValueJourneyPodcast North Fulton Business Radio - https://tinyurl.com/NorthFultonBusinessRadio The Generosity Mindset: A Journey to Business Success By Raising Your Confidence, Value, and Prices - https://a.co/d/09DYp6Gs CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    Raise Your Confidence, Value, and Prices with John Ray (Part 2)
  7. Aug 7

    Raise Your Confidence, Value, and Prices with John Ray (Part 1)

    In this episode, John talks with John Ray about how our mindset about money, value, and ourselves shapes our business. They also discuss why pricing your expertise is so hard, how to deal with imposter syndrome, and why confidence must come before clarity. About John Ray: After a successful career in investment banking, investment management, and strategic advisory, John Ray left the corporate world in 2013 to build his own business. It didn't take long to find the gap nobody had prepared him for: he routinely undervalued his own expertise, struggled to set prices that matched the outcomes he delivered, and watched his clients do the exact same thing. He spent the next several years figuring out how to fix it for himself first, then for the consultants, coaches, attorneys, CPAs, fractional executives, and other expert practitioners who hire him today to gain clarity, confidence, and profitability through positioning, pricing, and value-based business development. That work became his first book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices (2023). His second book is set for release in the first quarter of 2027. Listen to this episode to learn more: [00:00] - Intro [01:00] - The story behind starting Relationships & Revenue Podcast [04:50] - Using beta readers when writing a book [07:17] - Who John Ray serves and what he does [10:42] - John's journey from investment banking to coaching entrepreneurs [13:45] - Pricing  your  expertise & the "Bad  Neighbor" mindset [15:50] - How imposter syndrome affects pricing and confidence [17:14] - Why knowing your ideal client changes everything [20:25] - Helping entrepreneurs who keep waiting for the perfect time to start [24:18] - Why some entrepreneurs struggle with clarity, confidence, & profitability [27:36] - Helping someone with a scarcity, cutthroat view of business [31:04] - Serving vs. giving everything away [32:06] - The Generosity Mindset book [33:29] - The challenge of selling expertise in a DIY world [36:48] - Pricing for outcomes vs.pricing for deliverables [37:33] - Best barbecue spots across the U.S NOTABLE  QUOTES: "Everybody has a story to tell, and unfortunately, most people die with their stories inside them." "Your expertise is up there between your ears, and guess who's right next door, shouting out the window? It's all the mindsets that hold you back." "Lack of confidence equals lack of clarity." "You don't want to start a business with no plan. You don't want to start a business with too good of a plan." "Your playbook changed over time, and that's the way it is for every business." "If you grew up in a scarcity mindset because of your family of origin, or an abundance mindset, you've got two totally different views of the world." "Our clients see more value in us than we see ourselves." "It's not about you, per se. It is about those you serve." "Clients buy for their own reasons, not for the reasons that we come up with." "Your personal brand is not what you think it is. It's what others say about you when you're not in the room." "If you have a mindset that revolves around others and their hopes, wants, needs, desires, anxieties, fears, and serving them, then it changes a lot about your business." "If you really want to serve people, you've got to be in business by definition. You can't run the business up on the rocks, give everything away, and be sustainable and serve people." USEFUL LINKS: https://www.johnray.co/ https://www.linkedin.com/in/johnray1/ www.amazon.com/author/johnray   The Price and Value Journey - https://tinyurl.com/PriceAndValueJourneyPodcast North Fulton Business Radio - https://tinyurl.com/NorthFultonBusinessRadio The Generosity Mindset: A Journey to Business Success By Raising Your Confidence, Value, and Prices - https://a.co/d/09DYp6Gs CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    Raise Your Confidence, Value, and Prices with John Ray (Part 1)
  8. Jul 31

    Protection Services, Not Just for Elites with Roy Smith (Part 2)

    John continues his conversation with Roy Smith. They discuss why modest living can be a security strategy and what recent high-profile incidents reveal about gaps in security systems. Roy also shares practical advice for influencers and high-profile people on how to stay off the wrong people's radar, build the right security posture, and hire the right people for protection. Listen to this episode to learn more: [00:00] - Wealthy people like Sam Walton and Warren Buffett lived modestly [02:36] - Some ways to stay off the wrong people's radar [05:01] - Basic security strategy for influencers & high-profile people [07:38] - Roy's thoughts on clients carrying firearms [10:37] - What went wrong during the attempted assassination of Donald Trump [14:25] - Charlie Kirk incident from a protection standpoint [19:48] - How Viking EPS finds and hires security professionals [22:35] - Why character matters more than an impressive resumé [25:21] - Rapport vs. professional distance with clients [28:00] - Every client needs a different style of protection [31:02] - How often do real threats happen? [32:03] - Why media protection is where Roy sees the most threats [34:04] - Roy's definition of success [36:00] - Traits of a great leader [36:39] - How Roy's team responds to his leadership  [38:10] - Best advice Roy ever got [39:09] - Legacy Roy wants to leave [39:45] - How Roy is investing in his growth [41:44] - When John lost 50% of revenue in two months during 2008 [44:20] - How to connect with Roy [47:46] - Book recommendations [49:30] - Wrap-up NOTABLE QUOTES: "If no one really knows who you are, they're not going to watch you." "Don't be reactive. Be proactive." "Don't just think, 'Oh, I'm not a target,' because that's when you may become a target." "If I get in a gunfight with someone, protecting someone, I've already lost because now my client is exposed." "On paper, you can make your resume look like a beast... But when you put the boots on the ground is when you actually can see how someone really is." "Success is taking your God-given talents, and using it to the best of your ability every day." "Don't let ego get in your way of success." "How can I ask you to do something that I'm not willing to do?" "The wisdom only comes from screwing up." "A good leader is someone who has compassionate understanding, knowledge, but not knowledge to a point where they believe they know everything, and they can still learn from the people that are underneath them and working beside them." BOOKS MENTIONED: Left of Bang: How the Marine Corps' Combat Hunter Program Can Save Your Life by Patrick Van Horne and Jason A. Riley (https://a.co/d/0h5VqQLm) The Art of War by Sun Tzu (https://a.co/d/0j0tqq5T) Green Book (book and movie) USEFUL LINKS: https://vikingeps.com/ https://www.linkedin.com/in/roysmithviking/ https://www.instagram.com/viking_eps/ https://www.facebook.com/roy.smith.12720 https://www.facebook.com/profile.php?id=61573089273718&ref=NONE_xav_ig_profile_page_web https://x.com/vikingeps https://www.youtube.com/@vikings-d9g CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/@iamjohnhulen   EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

    Protection Services, Not Just for Elites with Roy Smith (Part 2)
5
out of 5
21 Ratings

About

Life is all about relationships and great leaders heavily invest in those relationships. On the Relationships and Revenue Podcast, we talk about how to improve our most significant relationships at home so we can be better in our business relationships. We talk with experts from all over the world representing many disciplines about the best tips and strategies to become amazing people and amazing leaders. Welcome to the show!