104 episodes

Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org

Relish THIS: The Nonprofit Marketing Podcast Stu Swineford

    • Business
    • 5.0 • 11 Ratings

Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org

    Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars

    Ep102: Effective Storytelling to Inspire Investment with David Cohen from Techstars

    Whether you are a startup looking for investment, or a nonprofit seeking to build momentum by attracting a larger donor, getting your story dialed in is clutch.On this week’s Relish THIS, David Cohen from Techstars joined me to discuss his experience with investing and what purpose-focused businesses can do to ensure that they are able to attract the capital they need to take their organizations to the next level.David sees three items as paramount to attracting and securing investment: ...

    • 40 min
    Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight

    Ep 101: How to Get Volunteers on Board from the Onset with Karen Knight

    Volunteers are the fuel that keeps nonprofit organizations humming.Not discounting volunteers' hard work to serve nonprofits’ missions, volunteers and how they talk about their experiences working with their favorite organizations provide the thrust that brings an abundance of donations, interest, and other volunteers into the system. In short, when you treat your volunteers well and create an experience that a) positions them as the heroes in your mission story and b) treats their time ...

    • 45 min
    EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity

    EP 100: Improve Your Effectiveness with Data with Matt Ranta of Nimble Gravity

    The idea of testing can stir up anxiety for many people. But what if testing was a fun, fruitful venture for your organization?In fact, to get the most out of your marketing, you need to be testing, measuring, making adjustments, and repeating this cycle infinitum to ensure you aren’t missing opportunities and are taking your message and its presentation as far as possible.What’s great is that it’s easier than ever to test elements of your marketing. And that’s just one of the thing...

    • 54 min
    Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover

    Ep 99: Reenergize Your Nonprofit to Survive and Thrive with Kristen Faith of The Nonprofit Makeover

    All of us have a desire to be liked. And many of us hide our true selves from fear of rejection. We tailor our appearance, what we say, and what we talk about to try to curate a persona we believe will be more attractive to more people. This curation may create a likeable avatar, but it may exist through the exclusion of authenticity. And what might have been stifled through this creation?My guest today on Relish THIS is Kristin Faith, the CEO of The Nonprofit Makeover. If there’s anythi...

    • 57 min
    Ep 98: Creating a More Authentic Conversation with Aaron Wrixon

    Ep 98: Creating a More Authentic Conversation with Aaron Wrixon

    Are you struggling with content marketing?In one sense, getting your message out to prospects has never been easier. A quick web search reveals dozens, if not hundreds, of content tools to help you quickly distribute your latest ideas via email, social media, your site, and nearly anywhere else you can think of. However, this ease of access has come at a price. These distribution gains have come with a loss in the authenticity required to develop strong, lasting relationships. That’...

    • 1 hr 1 min
    Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative

    Ep 97: Mission Alignment and How to Keep Creativity in the Ecosystem With Teague McDaniel from Creative Integration Initiative

    There’s a saying in sales, “‘No’ is the second best answer you can hear.”There’s a certain power in “no” and getting to that “not interested” allows everyone to move forward and get on with their day.This holds true in the nonprofit world as well. Understanding one’s mission and selecting partners that are mission-aligned is vastly more impactful than chasing money and forming relationships with those who are not great fits. It can be challenging to turn away money or influence when the oppor...

    • 51 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

EllieB_18 ,

Wonderful

This show gives valuable insights into the Nonprofit industry as well as highlighting the good that so many people are doing. Great show!

SavPoi ,

Awesome show

Love this show and learning about the work being done behind many different non-profits.

Lidiane Mocko ,

Strategic ideas for nonprofit and small businesses

Relish Studio is a great podcast for people who work with nonprofits or small business organizations. Stu interviews leaders from different backgrounds and experiences that have specific strategic insight. Each episode is based on an authentic conversation loaded with value.

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