Relish This is a weekly conversation with nonprofit leaders about their organization and ways to unearth some gold to help them expand their mission through marketing. Get marketing insights, tips, and great discussions to help move your organization forward. For more, check out https://relishstudio.com/podcast
Episode 52: Build Trusting Relationships With Core Donors To Get The Job Done Right With Greg Hodgin from Peacebuilding Solutions.
Are you cultivating trust with your core stakeholders?
On this week's episode we talk to Greg Hodgin, Founder and Executive Director of Peacebuilding Solutions.
Peacebuilding Solutions builds success from a platform rooted in solid research. Their teams embed in areas affected by war and crisis, and spend time learning and understanding—not assuming—their stakeholders' needs.
Their proactive model has led to them helping to build more sustainable solutions to the real-world problems their beneficiaries face. Their research-focused approach has helped their organization learn how to really hone their story and build a strong sense of trust with their donors and volunteers.
Here’s one of the biggest takeaways from this episode: instead of focusing on casting a wide net to build a large donor base, focus on building strong relationships with people who are intrinsically aligned with your organization and trust you to complete your mission.
Greg and I also discussed how nonprofits should focus on cash donations. We talked about how to focus the donation narrative around trusting that the organization can use money effectively to get the job done.
This was a great episode and a great way to learn how to build that donor base.
ASK: Donate CASH to the charities you care about. Find one you trust and invest cash in their mission. Let them figure out the best way to use that donation to its fullest effect. Build trust, develop relationships, and do your research
51: Tackling Diversity and Inclusion In Your Nonprofit with Mitsul Iwasaki from The American Alpine Club
On this week's episode we talk to Mitsu Iwasaki, the Executive Director of the American Alpine Club.
This organization spent more than 100 years promoting and celebrating mountain climbing and alpine adventure communities and their achievements.
Mitsu and I share a passion for the outdoors—for climbing, skilling, and the thrill of reaching any pinnacle. So as you might imagine I had a great time chatting with him about some of our favorite outdoor experiences.
We also explored the benefits of marketing in the nonprofit space, and dove into developing content roadmaps and diversifying revenue streams.
Our conversation focused primarily on diversity and inclusion in the climbing community and how the American Alpine Club is tackling this issue—not only within their organization, but in the climbing community at large. There is a long history of bigotry in climbing (which is, sadly, cominglied with historical prejudice) and the AAC is meeting these challenges head-on in its efforts to help improve inclusion and diversity.
From mindset shifts to understanding your stakeholders’ perspectives on inclusion, we learned a lot of how to engage and communicate.
This is a great topic to explore for any nonprofit leader who’s interested in addressing some of the obstacles to creating an open community for everyone.
You’ll get a lot out of this episode. Enjoy!
Become a member of American Alpine Club, local climbing organization, The Access Fund, or other organization and get involved!
Ep 50: Creating success at the intersection between marketing and communications with Ashley Desrosiers and John Russo from Seaside Sustainability.
If you’re a long-time listener, you may remember when we talked with Eric Magers, the Executive Director of Seaside Sustainability a few months ago.
At the time we had a great discussion about Seaside’s unique perspective around stakeholder engagement to drive their mission.
There was SO much good information in that episode, but we barely scratched the surface!
That’s why this week we decided to return to Seaside Sustainability and chat with Ashley Desrosiers and John Russo, two of their marketing advisers. The goal was to dive a little deeper into how Seaside navigates the intersection between marketing and communications.
Ashley and John have put a lot of effort into engaging stakeholders in the Inspire phase of their journey to help spread the Seaside Sustainability mission and create engagement with like-minded audiences.
They’ve also done a great job of creating systems to develop and nurture relationships with interns who help fuel engagement and outreach.
Seaside interns work as functional teams who are empowered to become integral components of the bigger system. In this way, the organization paves the way for each successive group to pass expertise and institutional knowledge on to subsequent teams and to engage and communicate among cohorts.
This episode is full of great ideas and ways for nonprofits to thrive at the intersection of marketing and communication. I think you’ll enjoy it!
Figure out your sweet spot and nail how your mission comes to life
Be open to trying new things
Ep 49: How to Live Your Best Life with David Shurna From No Barriers
Here’s a question that most of us don’t take time to ask: Are you living your best life?
On this week's episode I talked with David Shurna, one of the Co-Founders of NoBarriers, a nonprofit organization that helps people of all types do exactly that — live their best lives.
They have an incredible process that discusses how to have resilience and hope in the face of adversity.
David is a great podcaster in his own right and just recently finished his 100th podcast episode, so it was great to have him on the show and discuss his mission, podcasting, and some of what he has learned over the tenure of his show.
We talked about story-building and how to leverage the materials you create across a variety of channels to expand your reach and diversify income streams. This is an area in which many organizations struggle, so this episode is definitely worth a listen if you are seeking to expand your reach and evolve your approach to life.
David also recently finished up a book, What’s Within You, which I read shortly after our podcast. It’s jam-packed with great insights and information on ways you can reframe the way you approach all aspects of your life. I highly recommend it!
Enjoy the show.
ASK: Buy the book "What's Within You" and follow its practices
Ep 48 How to Run Your Organization Like a For-Profit with Sherry Manning from Global Seed Savers
Profits or revenue… What's your organization’s focus?
If you can’t answer that question, perhaps you’ll enjoy this week’s episode of Relish This.
I had a great, all-encompassing conversation with Sherry Manning, the US Executive Director of Global Seed Savers. They are a really cool organization that helps farmers stockpile and diversify their seed stock to ensure farming can continue year after year.
Most of their work is based in the Philippines and Sherry manages their US branch – focused on engagement and building awareness of the great work that they do.
Here’s the point: Sherry and her team have laid a lot of groundwork to create a healthy foundation based on a strong Values, Vision, and Mission. They also have a strong handle on the idea of relationship-first marketing, and strengthening engagements by creating opportunities to have conversations.
Our discussion primarily focused on two main ideas:
How organizations can further their missions by focusing on running their nonprofits like businesses – really keeping an eye on profits by consistently assessing costs and net revenues when looking at the actual success rates of their ventures.How to analyze data to build personas – target audiences – to focus your efforts and do more of what’s working. If you’ve been running your own organization without a firm grasp of these concepts, you’re sure to like this episode.
Global Seed Savers https://globalseedsavers.org/
Ask: Step away from your computer, go outside and be still, and observe what you see in nature. Look for a new life
Ep 47: How Franchise Ownership Can Fund Aspirational and Philanthropic Dreams with David Weaver from Franchoice.
Here’s an episode that is a little off the beaten track.
Today I talked with David Weaver, a representative of Franchoice, a for-profit company that helps people buy franchises.
I wanted to have David on because he provides a unique perspective on the opportunities that business or franchise ownership can provide.
He's been around the block and sees how franchise ownership can create the flexibility and freedom you need to fund bigger things—building a legacy, funding a Foundation, or supplying a steady income stream to fuel your nonprofit aspirations.
David and I talked a lot about his journey, his mission to help create as many business owners as he can, and how fulfilling it can be to own your own business.
Ask: Don't wait as long as I did. If you think you would be good at owning a business or a franchise, you will be. Just go for it!
Great conversations, with plenty of best practices
If you’re looking for a professional who takes the work seriously but never lets it become too serious to have fun, Stu and Relish This if for you. Stu knows the world of nonprofits and social good, but also knows the business of getting your name out there, developing best practices, and staying innovative. The podcasts are fun to listen to and feel like just being the room hearing a people who know their stuff have a great discussion.