49 min
Air: B2B Marketing Lessons from Nike’s Creation of the Air Jordan with Martha Aviles, VP of Marketing at Gigster Remarkable Marketing
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- Marketing
Fans of your brand are one step away from becoming advocates for your company. Help them cross that line by sweetening the deal.
Because if you can get fans to talk about why they love doing business with you, it’s the most effective way to do marketing; word of mouth is an extremely powerful tool proven to make sales. According to a Nielsen report, “92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising.”
And when you can offer a referral program for customers, it incentivizes their brand advocacy. Our guest today, VP of Marketing at Gigster, Martha Aviles, says that word of mouth marketing paired with a referral program leads to an almost 100% close rate.
So in this episode, we’re talking with Martha about what leveraging referral programs looks like, how to break rules to create exclusive and unique content, and why there is always inherent risk in creating something truly remarkable.
Fans of your brand are one step away from becoming advocates for your company. Help them cross that line by sweetening the deal.
Because if you can get fans to talk about why they love doing business with you, it’s the most effective way to do marketing; word of mouth is an extremely powerful tool proven to make sales. According to a Nielsen report, “92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family, above all other forms of advertising.”
And when you can offer a referral program for customers, it incentivizes their brand advocacy. Our guest today, VP of Marketing at Gigster, Martha Aviles, says that word of mouth marketing paired with a referral program leads to an almost 100% close rate.
So in this episode, we’re talking with Martha about what leveraging referral programs looks like, how to break rules to create exclusive and unique content, and why there is always inherent risk in creating something truly remarkable.
49 min