1 hr 1 min
Inception: B2B Marketing Lessons from the Academy Award-Winning Movie with Johann Wrede, Director of Content Marketing at Emburse Remarkable Marketing
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- Marketing
Imagine this: possessing the power to not only understand your customers' deepest desires but also plant ideas in their minds, making them believe it was their idea from the very start.
It may sound like something straight out of a dream, but it may not be as far-fetched as it seems. See, the genius of Christopher Nolan's Inception conceals marketing insights if you look close enough. It's the marketing movie you never knew was about marketing.
While we can't offer you a PASIV device to enter your customers’ dreams, we can provide you with the tools to craft marketing strategies that work like inception - subtly influencing, inspiring, and engaging your audience.
So in this episode, we’re deciphering the intricate layers of marketing with the help of Emburse’s Chief Experience Officer, Johann Wrede. Together, we discuss how to utilize emotions to ‘plant ideas’ in your customers’ heads, avoid fixating on initial customer expectations throughout the customer journey, and leave room for your customers to co-create their narrative to boost engagement. So grab your totem for this episode of Remarkable.
Imagine this: possessing the power to not only understand your customers' deepest desires but also plant ideas in their minds, making them believe it was their idea from the very start.
It may sound like something straight out of a dream, but it may not be as far-fetched as it seems. See, the genius of Christopher Nolan's Inception conceals marketing insights if you look close enough. It's the marketing movie you never knew was about marketing.
While we can't offer you a PASIV device to enter your customers’ dreams, we can provide you with the tools to craft marketing strategies that work like inception - subtly influencing, inspiring, and engaging your audience.
So in this episode, we’re deciphering the intricate layers of marketing with the help of Emburse’s Chief Experience Officer, Johann Wrede. Together, we discuss how to utilize emotions to ‘plant ideas’ in your customers’ heads, avoid fixating on initial customer expectations throughout the customer journey, and leave room for your customers to co-create their narrative to boost engagement. So grab your totem for this episode of Remarkable.
1 hr 1 min