34 min
Zach Bryan: B2B Marketing Lessons from the Hit Song “Something in the Orange” with Todd Raphael, Head of Content at SkyHive Remarkable Marketing
-
- Marketing
Marketers are trained to create targeted content for specific personas. But creating a message that’s open to interpretation is a highly effective strategy that strikes a cord across personas.
Because your audience will fill in the blank with how the message is meaningful for them. So instead of speaking to pain points specific to one role, speak to the human pain points. Maybe your product is a solution for a task that takes too much time or is overly complex. Nobody likes feeling like they’re wasting too much of their workday on one task. So talk about how your product saves time or simplifies their work.
So in this episode of Remarkable, we’re listening to Zach Bryan’s song, “Something in the Orange,” the hit song that resonates with a wide range of listeners. That’s because Zach Bryan’s lyrics are open to interpretation. And we’re talking with Todd Raphael, Head of Content at SkyHive, about how you can use this strategy in your content marketing to resonate with a wider audience. We’ll also cover the best time to brainstorm content ideas and why you could easily double your output with one simple idea. So grab your cowboy hat and stare off into the sunset while you listen to this episode of Remarkable.
Marketers are trained to create targeted content for specific personas. But creating a message that’s open to interpretation is a highly effective strategy that strikes a cord across personas.
Because your audience will fill in the blank with how the message is meaningful for them. So instead of speaking to pain points specific to one role, speak to the human pain points. Maybe your product is a solution for a task that takes too much time or is overly complex. Nobody likes feeling like they’re wasting too much of their workday on one task. So talk about how your product saves time or simplifies their work.
So in this episode of Remarkable, we’re listening to Zach Bryan’s song, “Something in the Orange,” the hit song that resonates with a wide range of listeners. That’s because Zach Bryan’s lyrics are open to interpretation. And we’re talking with Todd Raphael, Head of Content at SkyHive, about how you can use this strategy in your content marketing to resonate with a wider audience. We’ll also cover the best time to brainstorm content ideas and why you could easily double your output with one simple idea. So grab your cowboy hat and stare off into the sunset while you listen to this episode of Remarkable.
34 min