57 min
White Lotus: B2B Marketing Lessons from Season 2 with Head of Brand Content at Atlassian, Natalie Mendes Remarkable Marketing
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- Marketing
Is your brand strong enough that you can release logo-less content and people would still know it was from your company?
Are the visuals, the font, the tone and voice so clearly yours? Brand is so nuanced. But when done well, your name will be the first in the buyer’s mind when they’re ready to make a purchase.
In this episode, we’re taking tips from a show that has super strong branding: White Lotus. We’re discussing Season 2 with Atlassian’s Head of Brand Content, Natalie Mendes. Together, we’re talking about how to cultivate a brand that will take you from season to season, investing in the heroes of your brand, and much more. Now, you can put on your bathing suit, but we wouldn’t recommend getting in the water for this episode of Remarkable.
Is your brand strong enough that you can release logo-less content and people would still know it was from your company?
Are the visuals, the font, the tone and voice so clearly yours? Brand is so nuanced. But when done well, your name will be the first in the buyer’s mind when they’re ready to make a purchase.
In this episode, we’re taking tips from a show that has super strong branding: White Lotus. We’re discussing Season 2 with Atlassian’s Head of Brand Content, Natalie Mendes. Together, we’re talking about how to cultivate a brand that will take you from season to season, investing in the heroes of your brand, and much more. Now, you can put on your bathing suit, but we wouldn’t recommend getting in the water for this episode of Remarkable.
57 min