58 min
Building Community: B2B Marketing Lessons on Upgrading Your Growth Strategy with SVP of Community & Learning at Automation Anywhere, Kristen Engelhardt Remarkable Marketing
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- Marketing
When does your “audience” become a “community?”
The word “community” might make you think of the relationship you have with your neighbors; a sense of friendliness and having something in common. It’s a word that relates an emotional closeness or bond, even loyalty. We’re talking about how to build that bond with your audience today.
And who better to talk about it with than Automation Anywhere’s SVP of Community and Learning, Kristen Engelhardt. Together, we’re chatting about driving content to one part of your TAC (and what the heck is TAC anyway?), arranging a forum for deeper audience listening, and starting small. So get ready to upgrade your growth strategy with this episode of Remarkable.
When does your “audience” become a “community?”
The word “community” might make you think of the relationship you have with your neighbors; a sense of friendliness and having something in common. It’s a word that relates an emotional closeness or bond, even loyalty. We’re talking about how to build that bond with your audience today.
And who better to talk about it with than Automation Anywhere’s SVP of Community and Learning, Kristen Engelhardt. Together, we’re chatting about driving content to one part of your TAC (and what the heck is TAC anyway?), arranging a forum for deeper audience listening, and starting small. So get ready to upgrade your growth strategy with this episode of Remarkable.
58 min