35 min
Acapulco: B2B Marketing Lessons from Apple TV’s First Spanish Bilingual Comedy with Head of Americas Marketing at Riverbed, Cristina Daroca Remarkable Marketing
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- Marketing
Drop the technical jargon. Instead, speak your audience’s language.
Language has power. And talking to your audience not as “marketer” but as someone who understands your customer’s world is key. This means speaking to their cares, concerns and frustrations. Do this and your audience engagement will soar.
In this episode, we’re looking at a show that literally speaks its audience’s languages: Spanish and English. It’s Apple TV’s first bilingual comedy, Acapulco, a show that has been recognized by the Imagen Foundation for its meaningful portrayal of latinos in the media. And together with the help of our special guest, Head of Americas Marketing, Cristina Daroca, we talk about showing the outcome first, speaking your audience’s language, choosing a visually stunning setting, and more. So grab your sunglasses for this episode of Remarkable.
Drop the technical jargon. Instead, speak your audience’s language.
Language has power. And talking to your audience not as “marketer” but as someone who understands your customer’s world is key. This means speaking to their cares, concerns and frustrations. Do this and your audience engagement will soar.
In this episode, we’re looking at a show that literally speaks its audience’s languages: Spanish and English. It’s Apple TV’s first bilingual comedy, Acapulco, a show that has been recognized by the Imagen Foundation for its meaningful portrayal of latinos in the media. And together with the help of our special guest, Head of Americas Marketing, Cristina Daroca, we talk about showing the outcome first, speaking your audience’s language, choosing a visually stunning setting, and more. So grab your sunglasses for this episode of Remarkable.
35 min