50 min
Stanley Quencher: B2B Marketing Lessons from the Wildly Popular Tumbler with Celigo’s Content Director, Leah Westfall Remarkable Marketing
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- Marketing
Your product is a life hack. Or maybe it’s technically a work hack. Use that to your advantage.
Because everyone wants work to be easier, to go more smoothly, to be more efficient.
So if you can serve them up a shortcut that feels like a secret and looks pretty too, they’ll be easy to convert.
That’s why we’re taking lessons from Stanley and how they unlocked a whole new audience with the release of their life hack: the Quencher.
Together with Celigo’s Content Director, Leah Westfall, we chat about marketing your product as a lifehack, tapping into the FOMO, and offering aesthetic options.
Your product is a life hack. Or maybe it’s technically a work hack. Use that to your advantage.
Because everyone wants work to be easier, to go more smoothly, to be more efficient.
So if you can serve them up a shortcut that feels like a secret and looks pretty too, they’ll be easy to convert.
That’s why we’re taking lessons from Stanley and how they unlocked a whole new audience with the release of their life hack: the Quencher.
Together with Celigo’s Content Director, Leah Westfall, we chat about marketing your product as a lifehack, tapping into the FOMO, and offering aesthetic options.
50 min