Traktor: B2B Marketing Lessons from the Swedish Filmmakers with Senior Director, Head of Content at Domino Data Lab, Yuval Zukerman Remarkable Marketing

There’s one marketing tactic that can make people laugh, it can make people gasp. But either way it’ll make them remember your content for years.

It’s shock factor. And people aren’t using it enough in B2B marketing.

It’s eliciting this strong emotional response that grabs your audience’s attention, gets them talking about your brand, and makes your content rise above the noise. What’s not to love?

So in this episode of Remarkable, we’re talking about a group of filmmakers who know about shock factor: Traktor. And with the help of our special guest, Senior Director, Head of Content at Domino Data Lab, Yuval Zukerman, we chat about going for the shock factor, creating a series of ads for a single campaign, and using your constraints to your advantage.