57 min
Michael Crichton: B2B Marketing Lessons from the Author of Jurassic Park with the CMO of Promo.com, Joel Horwitz Remarkable Marketing
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- Marketing
It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.
Instead ask, "What problem is this solving for my customer?" And explain it in their language.
That's one strategy inspired by Michael Crichton that we're exploring today with the CMO of Promo.com, Joel Horwitz.
Together, we talk about writing in layman's terms, thoroughly researching the problem you're trying to solve, and learning something new about marketing every day.
It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.
Instead ask, "What problem is this solving for my customer?" And explain it in their language.
That's one strategy inspired by Michael Crichton that we're exploring today with the CMO of Promo.com, Joel Horwitz.
Together, we talk about writing in layman's terms, thoroughly researching the problem you're trying to solve, and learning something new about marketing every day.
57 min