MODELS OF MASTERS Michael Becker
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- Education
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Welcome to MODELS OF MASTERS. I'm your host, Michael Becker. I share insights on growth, digital marketing, and more. Visit my website for more: michaelbecker.org.
Hosted on Acast. See acast.com/privacy for more information.
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How to Monetize Your Audience & Build a Sellable Content-Led Business
Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content Marketing Institute and explains how he built the business to first serve his core audience, but also with the intention of selling for "Forever Money."
This episode is ideal for content marketing professionals and content entrepreneurs who want to learn how to build a business from the ground up to one day sell for millions... but who are committed to investing in audience and serving that audience with value over the long haul.
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for listening! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information. -
How to Build a Personal Brand (Influencers, Evangelists, Earned Media, Paid Media)
In this episode, I explain the difference between "influence" and "evangelism" plus how to think about earned media and paid media to support the brand-building journey.
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for listening! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information. -
Turn Content into a Cash-Producing Machine in 2024
For most businesses, marketing is an expense.ย But what if it could be a revenue-producing machine for your business?
In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!
I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for listening! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information. -
5 Ways to Instantly Be More Respected
In this episode, I'm dropping thoughts on five paths toward status and respect which you can incorporate into your disposition and decision-making as we speak:
โบ Articulate thoughts for maximum potency and impact
โบ Become more unreachable; when your energy is unreciprocated, walk away
โบ Take a stance and have make a claim confidently
โบ Seek and create leverage; always optimize for choices
โบ Be willing to "die" (to people and old versions)
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for listening! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information. -
How to Become a Pressing NEED for Prospects (Psychology of Action-Taking)
In this video, I'm breaking down the 4-part framework that all humans undergo before we make a decision to act.
The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action.
Your job is to break through the periphery, go beyond a preference, become a priority, and position your product as the only solution to an imminent, pressing need.
You do this by telling your story, educating your audience about the issue or opportunity at hand, working with them one-on-one to help unlock a vision for change, and then, once that need is established, you hand over the keys to make it all possible.
Watch full video on YouTube: https://youtu.be/5aGCERcrCFs
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for listening! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information. -
5 Types of Personalized Cold Emails GUARANTEED to Trigger a Response in 2024
In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include:
The Jewel is offering to shoot over a "pre-made" customized giftThe Obviously Non-Automated Touch includes elements like a voice note, selfie, or proactive proposalThe Re: Thread is where you create a thread with a colleague who asks you to contact a certain prospectThe Invitation to Contribute means asking the lead to share a quote for an in-progress piece of contentThe Case Study is just sharing overwhelming evidence of how you add value for other clients
If you'd like to go ahead and pre-register for the course, here's the link to do so: http://michaelbecker.org/courses/content-capitalist-academy/. The price will be going up at launch in March so grab it now.
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๐ Resources
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๐ ๐ฃ๐ฅ๐-๐ฅ๐๐๐๐ฆ๐ง๐๐ฅ - ๐๐ข๐ข๐ (๐ ๐๐ฅ๐๐ ๐ฎ๐ฌ๐ฎ๐ฐ)
๐ http://michaelbecker.org/contentcapitalistbook/
๐ ๐๐ข๐จ๐ฅ๐ฆ๐ & ๐ฆ๐๐ฅ๐ฉ๐๐๐๐ฆ
๐ http://michaelbecker.org/services/
๐ฅ ๐๐ข๐๐ก - ๐๐ ๐๐ฅ๐ข๐จ๐ฃ ๐๐ข๐ฅ ๐๐ข๐ก๐ง๐๐ก๐ง ๐๐ก๐ง๐ฅ๐๐ฃ๐ฅ๐๐ก๐๐จ๐ฅ๐ฆ
๐ https://www.facebook.com/groups/contententrepreneurs
๐ ๐ฆ๐จ๐๐ฆ๐๐ฅ๐๐๐ - ๐๐๐ข๐
๐ http://www.michaelbecker.org
๐ ๐๐ข๐ก๐ก๐๐๐ง - ๐ฆ๐ข๐๐๐๐
๐ https://www.instagram.com/officialmbecker
๐ https://www.youtube.com/channel/UCvbfJXLaqhJxQSPSYdfH-zQ
โ Thanks for being here! Be sure to like, subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
This Podcast
This podcast channel is an absolute gem, and the recent episode featuring Ben Higgins was nothing short of exceptional. Michaelโs interviewing skills truly shine throughout the entire series, and this particular episode stands out as a prime example of their talent.
Michael expertly guided the conversation with Ben, creating an atmosphere that allowed for candid and insightful discussions. Their ability to delve into various aspects of Ben's life, from his post-Bachelor journey to his philanthropic endeavors, was truly impressive.
What made this episode truly outstanding was the authenticity that permeated the conversation. Michaels knack for bringing out the best in their guests was evident, as Ben opened up and shared his thoughts, experiences, and personal growth since his time in the spotlight.
This podcast channel consistently delivers captivating and thought-provoking conversations that leave a lasting impact. Michaelโs ability to create a comfortable space for guests to share their stories and insights is commendable.
If you're searching for a podcast that combines engaging interviews, inspiring stories, and a genuine human touch, look no further. I highly recommend subscribing to this podcast channel and immersing yourself in the captivating world of conversations they have to offer. And don't miss this extraordinary episode with Ben Higgins โ it's an absolute must-listen!
Kudos to Michael for curating such exceptional content, and I eagerly anticipate each new episode they release.
It's great, creative and inspirational podcast ever
Mr. Becker, I am a big fan of your podcasts. All of your podcasts are very much inspirational for me. Keep it up brother, best of luck and best wishesh brother.