Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
The B2B CMO of the Future?
It’s time to restructure your B2B organization. To trim down your MarTech stack. To reconsider which metrics matter. Tune in to hear from two of the three CMO to CRO authors, Brandi Starr and Rolly Keenan (COO and CRO of Tegrita, respectively), as we compare the future-thinking recommendations put forth in their book with those in Drew’s new book, Renegade Marketing. To keep everyone honest, CMO Peter Finter of CyberGRX brings a bevy of real-world experience and insights to the table.
How to Serve Your B2B Customers When They Need You
Of the B2B brands that became essential post-COVID, ABM Industries sweeps up. Literally. The facility services company stepped up during a time of need for its employees and customers. Tune in to this fascinating interview with CMO Cary Bainbridge, where she shares how the company relied on the experts and adapted in real-time to help customers through a time of need. This is a lesson in pivoting under pressure, with great insights for marketers into co-branding, developing essential services, and more.
Wait, wait, wait… Renegade MARKETERS Unite? You heard that right. After 259 episodes, we’re re-establishing a little bit more loudly and clearly what this podcast really is—a hub for renegade marketers. The name change falls right in line with Drew’s new book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. In this episode, Drew the host asks Drew the author some hard-ball questions about the book, like why you should read it and what you can learn from this valuable marketing resourc
B2B Leadership in a Hybrid World
Now that things are opening up again, B2B businesses face a new challenge: figuring out what exactly their new policies will be when it comes to in-office versus remote work. In this episode, Khalid El Khatib of Stack Overflow, Ellina Shinnick of HUB International, and Mike Brannan of Centric Consulting share how their respective companies have adapted, with heaps of insights into how to maintain a strong work culture and what it means to be a good leader during these ever-changing times. Don’t miss it!
Boosting B2B Brand Confidence
Ah, RFPs. They’re the bane of many a B2B business’ procurement processes, frustratingly time consuming and full of friction in a fast-moving world. But they don’t have to be that way, not according to VP Global Marketing Angela Earl. Tune in to hear how RFPIO is drinking its own champagne to build confidence in a notoriously frustrating category, enabling sales teams in such a way that the RFPIO marketing team effectively delivers a whopping 90% of pipeline. Check it out!
B2B Branding IS Rocket Science
Three years ago, D-Wave Systems had a 30 percent negative brand sentiment in the market, and the brand’s team of quantum physicists all turned to marketing to save the day. In this episode, learn how CMO Jennifer Houston faced challenge head on, developing instead a powerful new brand promise to highlight D-Wave’s practical quantum computing capabilities. Effectively decreasing the brand’s negative sentiment from 30 percent to less than 3, this is a remarkable story about the power of B2B branding!
A bevy of knowledge
I’m not alone! This podcast is my go-to for ideas on how to solve peskie and complex challenges in growing our business. The quality of thought leadership is top notch and if you take their advice you’ll be setting yourself apart.
Drew, host of the Renegade Thinkers Unite podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Drew’s podcast, Renegade Thinkers Unite, is a refreshingly consistent source of diverse ideas from marketers who take risks to propel their brands to new heights. I listen at 1.5x and learn so much with every episode - from how to manage up, to new ideas for approaching marketing problems. Thanks Drew and guests for sharing your insights!