201 episodes

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers Drew Neisser

    • Marketing
    • 5.0, 39 Ratings

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

    The Original Renegade Marketer: Dr. Benjamin Franklin

    The Original Renegade Marketer: Dr. Benjamin Franklin

    For Renegade Thinker’s Unite’s 200th episode, Drew travels through time to catch up with Dr. Benjamin Franklin, America’s first-ever marketer. While covering Franklin’s life and accomplishments, they discuss the value of humor in marketing, how to lead courageously, and why relentless curiosity is key to success. Be sure to tune in for Franklin’s take on the topics of today in relation to events of the past, you won’t want to miss it!

    • 49 min
    Today’s Resilience is Tomorrow’s Excellence

    Today’s Resilience is Tomorrow’s Excellence

    What does B2B excellence look like in a downturn? When faced with this question, the software company Coupa quickly adopted a story of resilience, and now their stock is skyrocketing. In this week’s episode, CMO Chandar Pattabhiram uncovers how they pivoted under pressure, harmonizing their messaging and releasing it to a 100% digital world. He shares valuable insights, like Geoffrey Moore’s concept of “provocation selling,” the 4 P’s of pivoting, and how Coupa is taking action against social inju

    • 44 min
    The Art of the Strategic Shortcut

    The Art of the Strategic Shortcut

    Talend’s new 2020 playbook reflects the power of agility in the face of a crisis. After repositioning their messaging in just ten days with full C-level support, CMO Lauren Vaccarello and her team planned not just one, but three user conferences in under two months. Tune into this tell-all episode to learn why doing things the “wrong” way is sometimes the right one, as well as how fearless leadership and empathy are key to both short- and long-term success.

    • 35 min
    Rethinking Your Brand Promise…In a Hurry

    Rethinking Your Brand Promise…In a Hurry

    In this remarkably frank episode, Jakki Geiger, CMO of Reltio, shares exactly how she and her colleagues shifted gears from a message of "winning" and found a new, more relevant message around “serving, protecting, and retaining.” It’s a story of agility, determination, customer-centricity, and fearless leadership that almost any marketer can learn from. Drew and Jakki cover a lot of ground including the role CMOs can play not just in driving leads (which she did) but also in driving social change.

    • 36 min
    Raising the Bar with Virtual Events

    Raising the Bar with Virtual Events

    If you’re looking for an example of a high-quality virtual event, you’ve got to check out Skillsoft’s Perspectives 2020. Drew did, and he was absolutely blown away by the online summit. In fact, it was so engaging that he just had to interview their CMO, Michelle Boockoff-Bajdek (Michelle BB for short) to learn more about the work that went on behind the scenes to create a global experience that rivals pre-COVID physical events.  

    • 47 min
    Generating Demand with Content Marketing

    Generating Demand with Content Marketing

    CMO Richard Jones of Cheetah Digital has made quality, valuable content his top priority. Why? Because he knows that a well-oiled content engine will not only help their salespeople find and close leads, it will also engage customers and attract new talent in profound ways. In this episode, Richard and Drew discuss everything from building your content strategy to measuring its success. There’s a wealth of valuable insights to be found, so be sure to tune in!

    • 42 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Drew, host of the Renegade Thinkers Unite podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Adrian Cohn ,

Refreshingly consistent

Drew’s podcast, Renegade Thinkers Unite, is a refreshingly consistent source of diverse ideas from marketers who take risks to propel their brands to new heights. I listen at 1.5x and learn so much with every episode - from how to manage up, to new ideas for approaching marketing problems. Thanks Drew and guests for sharing your insights!

Brooke Craven ,

Awesome Podcast!!

Drew, host of the Renegade Thinkers podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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