Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
The CMO's Silver Linings Playbook
2020 has not been easy for anyone. In this episode, Drew reflects on the personal and professional challenges faced by marketing leaders, and how they’ve overcome adversity to build better, more empathetic B2B organizations that are dedicated to making the world a better place.
From how #WFH has changed the way we work to what CMOs plan on doing differently in 2021, this special Thanksgiving episode is filled with silver linings and insights from a wide range of inspiring B2B CMOs.
Litmus Testing your B2B Email Marketing Strategy
This September, Litmus' State of Email 2020 survey came out with the first-ever launch of Litmus Live Everywhere, a free, virtual event, as well as a new product and certification program. Needless to say, Litmus has been busy.
CMO Melissa Sargeant joins Drew to discuss all things email marketing, like how Litmus markets to marketers, common mistakes, and why batch and blast is dead. This episode is jam-packed with insights from the CMO of one of the leading email marketing tools of today. Don’t miss
How CMOs Can Hire Smarter in 2021
Any B2B or B2C organization is only as good as its team, and it’s high time for hiring processes to change. It’s time to bring all of the tools available in MarTech over to the people side of the house. In this episode, Aptology CMO Caroline Tien-Spalding joins us to talk all things employee hiring. Tune in to hear why understanding behavior at work is essential, how Caroline built a CRO advisory board to help drive content, and how hiring right can boost revenue across the board.
Marketing a Complete B2B Transformation
Shifting an entire B2B organization from a traditional to a cloud-based selling motion is no walk in the park. Throw in a global pandemic and a sweeping digital transformation, and you’ve got yourself a real marketing challenge.
In this episode, NetApp CMO James Whitemore shares how the company shifted to a real-time marketing approach that enables sales teams to close quickly, as well as how it revamped its messaging with humor and grit to engage a new audience of potential users. Tune in!
Making B2B Marketing More Social
From why the C-Suite needs to be on social to why you need more than just a “Twintern," this episode with Sprout Social's CMO Jamie Gilpin is chock full of insights about common B2B social media mistakes and specific B2B social media success. Jamie not only shares how social plays an important role in Sprout Social’s marketing mix, she also addresses how social listening has informed successful marketing motions and driven revenue. Check it out!
B2B Partnerships That Matter
In this episode of Renegade Thinkers Unite, K2 CMO Carlos Carvajal shares how the company’s recent brand transformation and various internal and customer partnerships have helped them navigate the challenges of 2020 and transform automation for the better. Be sure to tune in to hear about the success of K2’s virtual event, the launch of a new sub-brand, how K2 celebrates customer success, and more.
Customer ReviewsSee All
Drew, host of the Renegade Thinkers Unite podcast, highlights all aspects of business, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Drew’s podcast, Renegade Thinkers Unite, is a refreshingly consistent source of diverse ideas from marketers who take risks to propel their brands to new heights. I listen at 1.5x and learn so much with every episode - from how to manage up, to new ideas for approaching marketing problems. Thanks Drew and guests for sharing your insights!
Drew, host of the Renegade Thinkers podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!