173 episodes

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers Drew Neisser

    • Marketing

Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

    172: Effective B2B Brand Strategy: The Appetizer Version

    172: Effective B2B Brand Strategy: The Appetizer Version

    In this interview, host & Renegade CEO Drew Neisser actually sits down with, well, Drew Neisser. Maybe it’s half interview, half monologue. Either way, on this episode, Drew explores the concept of CATS. Not the fluffy, loveable-yet-tempestuous pets, but the four key traits for being an effective marketer that are absolutely crucial in developing an effective B2B marketing strategy.

    • 43 min
    171: Unlocking Employee Optimism

    171: Unlocking Employee Optimism

    Jeff Perkins, CMO of ParkMobile noted a moral slump in his workforce, and got to work crafting a clearer articulation of the company’s vision in a clear set of core values. Following that, an emphasis on employee engagement helped the company values and a newfound optimism spread through the company. Listen in to this episode to hear more about how ParkMobile built a thriving culture around core values and an engaged internal team, and how that culture has helped the company grow to 17.5 million users.

    • 49 min
    170: Scaling “Scrappy” and Growing Your Audience

    170: Scaling “Scrappy” and Growing Your Audience

    In this episode, Sara Varni, CMO of the cloud comms company Twilio, discusses how they’ve created marketing that they know their users will like and respond to. It ranges from gamified tutorials, to dev conferences, to sponsored hackathons at client offices and so much more. To learn more about these efforts, and the scrappy, startup-mentality that drives them, tune into this week’s episode of Renegade Thinkers Unite.

    • 43 min
    169: Small Tests, Giant Leaps

    169: Small Tests, Giant Leaps

    As a veteran of Silicon Valley with tenures at multiple massive, industry-leading tech companies, Carl Tsukahara, CMO of Optimizely, has developed a serious taste for adventurous testing, especially in B2B. That doesn’t mean just running around pushing buttons and selecting metrics at random, it means breaking free from the common snare of planning multiple meetings and emails before adjusting a small facet of the landing page for A/B testing. Listen in to learn more!

    • 48 min
    168: Building A Challenger Brand with Matrixx Software

    168: Building A Challenger Brand with Matrixx Software

    In this episode, Jennifer Kyriakakis, Founder & VP of Marketing, talks about Matrixx Software's journey from startup to top-5 brand in their industry. She shares how they’ve celebrated customer loyalty (hint: don’t make your case studies about your product), how to boldly approach new business acquisition, and more! Matrixx has maintained a David mentality, even as they’ve grown to the Goliath level, listen in to this episode of RTU to learn how.

    • 42 min
    167: Big, Dirty, Greasy Marketing With Purple Wave

    167: Big, Dirty, Greasy Marketing With Purple Wave

    When you ask Dave Brotton, Vice President of Marketing, to describe his company, Purple Wave, you’ll get a pretty unusual answer: We sell big, dirty, greasy equipment. Now that’s a description with character. Purple Wave is sort of like eBay, but instead of a cute, $30 vintage sweater, you’re bidding on a $43,000 2012 John Deere S660 RWA combine to help harvest your next corn or soybean crop. Tune in to hear about how they've sustained growth, marketed themselves, and built a real community.

    • 43 min

Customer Reviews

Adrian Cohn ,

Refreshingly consistent

Drew’s podcast, Renegade Thinkers Unite, is a refreshingly consistent source of diverse ideas from marketers who take risks to propel their brands to new heights. I listen at 1.5x and learn so much with every episode - from how to manage up, to new ideas for approaching marketing problems. Thanks Drew and guests for sharing your insights!

Brooke Craven ,

Awesome Podcast!!

Drew, host of the Renegade Thinkers podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Alex Pedersen ,

Jam packed with good learning every time

Love this

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