1 hr 6 min

[Replay] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks) Everyone Hates Marketers

    • Marketing

It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.
Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.
We covered:

The biggest mistake Tom sees businesses make during product launches
How to set realistic expectations for your product launch
Tom’s thoughts on email marketing and why it is key to a successful product launch
Why you shouldn’t try to convince your audience they need your product
Keeping your message straightforward and simple
A simple process Tom uses to identify his audience’s problems
How to identify, develop, and utilize strategic partnerships during your launch
Tom’s “slide-in” approach to developing relationships
Why effective story-telling is important when developing relationships

Resources:

Tom’s Website
Insurgent Publishing
Teachable
Right Message
Ash Maurya
John Lee Dumas
Seth Godin on Everyone Hates Marketers
80/20 Principle with Perry Marshall
Infostack
Humble Bundle
AppSumo
Contactually
Andre Chaperon on Everyone Hates Marketers

It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.
Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.
We covered:

The biggest mistake Tom sees businesses make during product launches
How to set realistic expectations for your product launch
Tom’s thoughts on email marketing and why it is key to a successful product launch
Why you shouldn’t try to convince your audience they need your product
Keeping your message straightforward and simple
A simple process Tom uses to identify his audience’s problems
How to identify, develop, and utilize strategic partnerships during your launch
Tom’s “slide-in” approach to developing relationships
Why effective story-telling is important when developing relationships

Resources:

Tom’s Website
Insurgent Publishing
Teachable
Right Message
Ash Maurya
John Lee Dumas
Seth Godin on Everyone Hates Marketers
80/20 Principle with Perry Marshall
Infostack
Humble Bundle
AppSumo
Contactually
Andre Chaperon on Everyone Hates Marketers

1 hr 6 min

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