50 min

[Replay] How to Do User Research (Even if You’re on a Budget) Everyone Hates Marketers

    • Marketing

Want to create a better user experience for your customers? Start with user research.
Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.
We covered:

The role of user research in business growth and what it entails
Why customers don’t respond to your surveys
How to execute user research and testing on a budget
The difference between user research vs. market research
Four personality traits every user test moderator needs
What questions should be answered in user testing
Why surveys will tell you more than Google Analytics data

Resources:

Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
ConversionXL
Copy Hackers
3 Steps to Write Copy That Converts with Joanna Wiebe
Nielsen Norman Group

Want to create a better user experience for your customers? Start with user research.
Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget.
We covered:

The role of user research in business growth and what it entails
Why customers don’t respond to your surveys
How to execute user research and testing on a budget
The difference between user research vs. market research
Four personality traits every user test moderator needs
What questions should be answered in user testing
Why surveys will tell you more than Google Analytics data

Resources:

Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
Moderating with Multiple Personalities: 3 Roles for Facilitating Usability Tests
ConversionXL
Copy Hackers
3 Steps to Write Copy That Converts with Joanna Wiebe
Nielsen Norman Group

50 min

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