Its as if the PUMA Suede has been with us for all time. The iconic Form Stripe set to a background of beautifully brushed suede has been flashing across our screens and consciousness’s generation after generation. From its inception as a basketball sneaker it has been behind the scenes of so many important cultural turning points, social movements and game-changing moments it’s hard to keep count. The Suedes timelessness is certainly down to its minimal aesthetic, but it also owes a lot to the pioneers that chose to wear the sneaker and represent themselves as key voices of their generation.
To chart some of the most iconic Suede moments in history we are catching up with several of PUMA’s most legendary cultural figures in our Podcast series ‘Represent Yourself’ which kicks off with 1968 Olympic Gold medal winner, one of sports first activists and the inspiration behind PUMA’s #REFORM programme, Tommie Smith.
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