Tweens consume 6 to 9 hours of content every day. Adults, as much as 10. What is the responsibility of advertisers as narrative builders in this very real media environment?
Michelle Lipkin is the Executive Director of the National Association for Media Literacy Education (NAMLE). She and Alex talk about the importance of creating a free, positive and safe media environment and practical tips to be better contributors, from deliberate empathy to representing underrepresented demographics in casting.