Impactful content marketing is more than just attractive imagery and clever words.
While both are important, this viewpoint is limiting. Many of us have fallen short of representing the world around us respectfully. Failing to understand race, ethnicity, socioeconomic status and disability to their fullest extent can lessen the impact of your content and both marginalize and alienate groups of people.
In this special episode of Content & Conversation, Drew Page, Associate Director of Marketing, interviews a set of new guests: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy.
They discuss why it’s important for designers and content marketers alike to make informed choices about their work to promote inclusivity and understanding through illustration, writing, photography and video and how developing an inclusive strategy of representation is ultimately better for your brand.