Reputation Revolution | the professional personal branding show Trevor Young

In today's episode we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media.


And to discuss it with me is someone who's actually doing it, and who at this point is currently at the start of their personal branding journey (but making up ground quickly).


His name is Adam Robinson. He's the CEO and founder of a startup business called Retention.com.


Adam believes that building your personal brand as a founder is a simpler and smarter strategy than trying to grow your company’s profile right out of the gate. 


In this interview, Adam reveals why he's doubling down on video content, and how he manages his social media activity day-to-day.

In this episode, I get together with marketing strategist Brendan Keogh to recap not one, but two, interviews I recorded with author and entrepreneur, Kris Ward.


The interviews are featured in the two previous episodes:


Ep 263: How to leverage your time & resources while building your personal brand - interview with Kris WardEp 264: [BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

Brendan and I pick out the gold from each of these interviews - tips, insights and stories from Kris; we unpack the nuggets, delving deeper with our own perspectives.


I hope you enjoy this conversation!

"We're not here to blend in!" (Kris Ward)


In the last episode, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name.


That conversation centred on how subject matter leaders can leverage their time and resources while building their professional personal brand in the marketplace.


In doing my research for that interview, I was impressed with how well Kris was building her own professional online presence (her face was everywhere!), so I decided to 'keep the tape running' and then delved with Kris into her story.


That's what this episode is all about: Kris's story, from returning to her business after the passing of her husband, through to finding her voice on social media (becoming "bold faced"), growing her podcast (which has over 1000 5-star reviews), writing as book, as well as a behind-the-scenes peek behind her wildly-successful podcast guesting strategy.


Kris walks us through her struggle to sharpen her point of view through her content, and how she became featured on some 400 award-winning podcasts, radio and TV shows throughout the world. Of note, she has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak.


The theme of this discussion really is a 'perfect collision' of owned media, earned media and social media - something we talk about often here on the Reputation Revolution. You can see now why I got Kris back on the show for a follow-up episode!


Kris has a blog, plus she has a growing presence on YouTube, TikTok Instagram and LinkedIn! Phewww! She's a dynamo, you're going to love this interview!


Connect with Kris:


websiteInstagramLinkedIn

Building a credible thought leader brand in the marketplace takes time and effort.


So how can we make time work for us?


How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share them with the world?


How can we become more effective in our work so we can spend more time creating content, do public speaking and interact with our audience, on and offline?


Kris Ward has the answers!


Kris is the author of the book - Win The Hour Win The Day. She also has a podcast of the same name.


Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC’s The Secret Millionaire – James Malinchak. She has been featured on award-winning podcasts, radio and TV shows throughout the world.


It's a high energy chat ... let's get into it!


Connect with Kris:


websiteInstagramLinkedIn

Last week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast!


For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.


IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna.


Lots of insights and key takeaways discussed!

I'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'.


Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything!


For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis.


That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way.


Joanna is a genuine credible authority in her field.


She's both a domain expert and bona fide thought leader.


She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker.


Joanna's story is an inspirational one. Let's hear it now!