Ep 36: Sometimes words just can't get you the research insights you need. This week we’re talking about alternative ways of gathering insights in user research, beyond just verbal and written communication. There are many circumstances when words just aren’t the best way for people to tell us what they’re thinking, feeling, or doing, so being able to use physical or tactile methods can really affect the insights you’re able to gather. My guest today is Anna Macaranas who is a Senior Design Strategist at Digitalist Group & Network, in Vancouver BC. Anna has some great insights and examples for how to get participants to express themselves if words aren’t working.
Anna is an award-winning researcher and strategist at Digitalist, a customer experience innovation company. Forever curious, she loves diving into a complex problem and understanding the context and factors that bring the team closer to the ideal solution. She’s passionate about helping companies build stronger relationships with their customers through organizational change, internal capability building and inclusive processes.
Linked In: https://www.linkedin.com/in/anna-macaranas/
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