Research Meets ROI

In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs.

Listeners will learn from Sotiris:

1. Examples of common usability metrics used to measure product effectiveness and user satisfaction, provide insights into how to assess and optimize user experiences.
2. Strategies for educating teams on the importance of research and its impact on ROI, including practical approaches for fostering a research-driven culture within organizations.
3. Recommendations for books and resources to continue education on research methodologies and their application in driving business success that you don't want to miss.