15 episodes

The Research Center at the Institut Français de la Mode was set up to carry out research and forecasting in the areas of fashion, design and the creative industries in general. Businesses in the 21st century are placing more and more emphasis on immaterial data : the symbolic or cultural values of brands, human capital, advertising and communication, aesthetics and imagination. This is manifested by with the functional aspect of products being totally taken over by imagination, innovation and marketing and the growing importance of the conception and design of products over their actual manufacturing. The Research Center at the IFM is a truly transversal and trans-disciplinary observatory of lifestyles and it aims to render the transformations in the economy intelligible, an economy that is no longer run on the basis of objects but on an immaterial flux of images and symbols. Given this context, the IFM’s Research Center examines the examines the issues at the heart of consumption, lifestyles, the new « daily life », and the economy of the immaterial.The research programs at the IFM study and encompass different sectors of consumer goods and lifestyles : fashion, textiles, design, luxury products, cosmetics and the connected consumption sectors (multimedia, food, cosmetology, transport, architecture, environment ...).

Research Report Institut Français de la Mode

    • Business

The Research Center at the Institut Français de la Mode was set up to carry out research and forecasting in the areas of fashion, design and the creative industries in general. Businesses in the 21st century are placing more and more emphasis on immaterial data : the symbolic or cultural values of brands, human capital, advertising and communication, aesthetics and imagination. This is manifested by with the functional aspect of products being totally taken over by imagination, innovation and marketing and the growing importance of the conception and design of products over their actual manufacturing. The Research Center at the IFM is a truly transversal and trans-disciplinary observatory of lifestyles and it aims to render the transformations in the economy intelligible, an economy that is no longer run on the basis of objects but on an immaterial flux of images and symbols. Given this context, the IFM’s Research Center examines the examines the issues at the heart of consumption, lifestyles, the new « daily life », and the economy of the immaterial.The research programs at the IFM study and encompass different sectors of consumer goods and lifestyles : fashion, textiles, design, luxury products, cosmetics and the connected consumption sectors (multimedia, food, cosmetology, transport, architecture, environment ...).

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