Resetting To Find a New Career Passion With Brian Seewald, SVP of eCommerce at Express

What if you learned what you thought was your career passion was not your heart’s desire? Brian Seewald, the SVP of eCommerce at Express, reset and found a true affinity for retail generally and, ultimately, ecommerce. Tune in to hear from Brian about how Express offers its customers “personalization, [an] omnichannel experience, styling and fit, and community.”

Tune in to learn:

• Evaluating the Express retail and ecommerce strategies (13:20)
• Express’ digital plan for customers, including its mobile app (17:00)
• New platforms for shopping including livestreams, Instagram, and more (29:30)

Mention:

• “Don't Make Me Think: A Common Sense Approach to Web Usability” by Steve Crug

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