90 episodes

Welcome to "Amplify Your Authority," the podcast where innovative marketing meets heart-centered entrepreneurship.

Join Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as she guides you through the intricate world of online business success.

✅ This podcast is perfect for coaches, service providers, and course creators seeking to elevate their online business without the pressure of testing fleeting trends and tools or chasing social algorithms and vanity numbers.

✅ Listeners gain insights not only into external strategies for business growth but also into navigating the internal journey of entrepreneurship.

✅ Marisa is joined by fellow copywriter and email strategist Kathy Farah for a special monthly segment. Together, they will dive into the art of copywriting, reviewing pre-submitted opt-in pages and homepages LIVE. Go to https://marisashadrick.com/podcast-show/ to submit your copy for critique.

🎉 Exciting News: "Amplify Your Authority" is Now LIVE on LinkedIn! Follow Marisa on LinkedIn to get reminders and join LIVE for an interactive experience. Engage directly with Marisa, ask your burning questions, and become part of a growing community of like-minded entrepreneurs and marketers.

You CAN discover how to amplify your authority in a competitive digital world.
Subscribe to the podcast and listen to it on your favorite platform, or watch it on YouTube!

Amplify Your Authority Marisa Shadrick

    • Business
    • 5.0 • 3 Ratings

Welcome to "Amplify Your Authority," the podcast where innovative marketing meets heart-centered entrepreneurship.

Join Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as she guides you through the intricate world of online business success.

✅ This podcast is perfect for coaches, service providers, and course creators seeking to elevate their online business without the pressure of testing fleeting trends and tools or chasing social algorithms and vanity numbers.

✅ Listeners gain insights not only into external strategies for business growth but also into navigating the internal journey of entrepreneurship.

✅ Marisa is joined by fellow copywriter and email strategist Kathy Farah for a special monthly segment. Together, they will dive into the art of copywriting, reviewing pre-submitted opt-in pages and homepages LIVE. Go to https://marisashadrick.com/podcast-show/ to submit your copy for critique.

🎉 Exciting News: "Amplify Your Authority" is Now LIVE on LinkedIn! Follow Marisa on LinkedIn to get reminders and join LIVE for an interactive experience. Engage directly with Marisa, ask your burning questions, and become part of a growing community of like-minded entrepreneurs and marketers.

You CAN discover how to amplify your authority in a competitive digital world.
Subscribe to the podcast and listen to it on your favorite platform, or watch it on YouTube!

    Bullet Magic That Commands Attention and Action

    Bullet Magic That Commands Attention and Action

    Short, bite-sized pieces of copy can pack a punch when written well. That's why I love bullets!  

    We're zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience.


    So, grab your note-taking tools, and let's amplify your writing skills!


    In this episode, you'll discover:
    The Essence of Bullets:Understand bullets as cousins to headlines, designed to stimulate intrigue, control attention, and trigger emotions in readers.Why Bullets are Effective:Learn how bullets amplify pain points, share benefits, and explain features, making your message clear and impactful.Commanding Attention with Bullets:Discover techniques for using bullets to conceal or reveal information, making content scannable and straight to the point, depending on the context.Breaking Conventions:Explore how bullets break traditional grammar rules, can contain multiple sentences, and, with their intriguing format, hold a reader's attention.Bullets' Versatility:See how bullets are used across various mediums, such as websites, social posts, and book covers, with examples of effective bullet formats like "How to" and "If...then." 


    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 43 min
    Linkedin Inside Secrets for B2B Growth

    Linkedin Inside Secrets for B2B Growth

    Leverage LinkedIn's algorithm with these simple LinkedIn inside secrets for B2B growth!

    LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return.

    That's exactly why I've been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲

    But refining these tactics wasn't a walk in the park.

    In this episode, I'll freely share what I've learned about LinkedIn's algorithm and how you can create less content with more engagement.

    In this episode, you'll discover:
    Algorithm Insights: Get insider knowledge on how LinkedIn's algorithm operates and how to leverage it for more engagement.Newsletter Nuances: Discover why your LinkedIn newsletter could be your content creation and engagement powerhouse.The Magic of Comments: Learn how going beyond posts can significantly impact your professional network and drive traffic to your profile.Profile Power-ups: Grasp the importance of optimizing every inch of your LinkedIn real estate, from the banner to the featured section.Impression Hack: Find out how I increased impressions from 1000 to 31,828 (It's so simple, you'll be shocked.)


    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 35 min
    How to Choose An Online Marketing Coach

    How to Choose An Online Marketing Coach

    Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship.

    Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn't mean we stop learning from mentors. 


    When I took public speaking seriously, I hired a speaker coach. I also hired a coach when I wanted to fast-track my LinkedIn learning.   


    Growth doesn't happen in isolation. The right coach can be a valuable asset in your journey to success, offering personalized support, accountability, and expert guidance. 


    But how do we know we're ready for that step? 
     


    In This Podcast Episode, You'll Discover:
    There are undeniable signs when it's time to transition from digital learning to interactive learning with the help of a coach.The profound ripple effect a coach can have in various areas of your life, from improving productivity to boosting business results.Each coaching model has unique advantages, so choose the right personal or group coaching program that aligns with your goals.Coaches provide strategies to help you leverage your strengths and unlock your full potential.
    Next Steps
    There comes a time when we need to go beyond courses and YouTube videos to reach our goals. I'd love to connect if you're interested in exploring coaching options. I offer various coaching programs tailored to fit different budgets and needs, including group and one-on-one.
    Click Here to schedule a free 30-minute coaching call.






    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 25 min
    How Experts Can Leverage Books to Build Their Business with Jonathan Milligan

    How Experts Can Leverage Books to Build Their Business with Jonathan Milligan

    Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—"Don't become a writer."
    Despite the passion and joy found in the craft, those words shelved a dream.
     Fast-forward through the years, and my special guest, Jonathan Milligan, has not only self-published several books but also had Baker Books publish Your Message Matters in 2020.
    The most impactful stories are those we live ourselves.
    Join us as we explore how a dismissed dream found its way back and how Jonathan uses book funnels to generate leads and sales.
     
    In this podcast episode, we discussed:
    1. How this seasoned author plans to write a 7-part series with a proven structure for maximum creativity and productivity.
    2. A process for creating effective book funnels to build your brand, generate leads, and drive significant business growth.
    3. Explore Jonathan's strategies for creating perennial bestsellers and why that's so important.
    4. Ways to leverage AI technology as a powerful assistant to streamline the creation of book outlines and content, saving you hours.
    5. Find out how Jonathan overcame early discouragement and found his voice as a writer, inspiring others to believe that authenticity can impact your readers.


    About Jonathan Milligan
    Jonathan Milligan is an author, blogger, speaker, and online business coach.
     He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009,
    Jonathan has run his own portable lifestyle business online.
    Today, he teaches others how to build a business with their passion, story, or message. He recently released his traditionally published book Your Message Matters. Jonathan lives in Jacksonville, Florida, with his wife, Charity, and their two kids.


     Connect with Jonathan
    Links - https://www.platformgrowthbooks.com/ - books by Jonathan
    Links - https://www.marketyourmessage.com/ - free training by Jonathan




     
    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 51 min
    Copy Tips to Create Powerful Lead Magnets with Kathy Farah

    Copy Tips to Create Powerful Lead Magnets with Kathy Farah

    Let's get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets.
    If you've ever scratched your head wondering, "How do I get more subscribers from my lead magnet?" then drop everything and tune into this episode →
    Convert Kit Email Strategist Kathy Farah joins me for this episode to discuss lead magnets and provide another opt-in page critique.

    In this podcast episode, you'll:
    Discover How To Improve Your Lead Magnets: Master creating lead magnets that compel your audience to take the next step.Hone Your Call to Action: Learn how to craft irresistible calls to action on your site that seamlessly guide visitors toward a download.Simplify to Amplify: Discover the power of removing obstacles, including those extra clicks, to improve your conversion rates. (I humbly share my recent blunder.)Create Easy Peasy URLs: Why it's important to create short, keyword-rich URL slugs.Best Practices for Email Deliverability: Explore advanced techniques to ensure your emails reach subscribers' inboxes and keep your list healthy and engaged.
    So, whether you're a budding entrepreneur or a seasoned pro looking to sharpen your copywriting skills, this episode is packed with practical tips. 
    Get ready to chuckle at quirky blunders, nod in agreement on the precision of messaging, and maybe even face-palm at the oh-so-familiar marketing faux pas. It's all part of growing, learning, and earning revenue.




    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 43 min
    How To Reverse-Engineer Free Lead Magnets

    How To Reverse-Engineer Free Lead Magnets

    Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.
    It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.


    In this podcast episode, you'll discover how to:
    Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.Implement sales strategies to increase conversions.Encourage micro-commitments to guide a potential customer through the customer journey.
    Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand. 
    Learn to create resources that pack value and align beautifully with your paid offerings.


    Related Episodes
    Episode #78 Three Needed Changes When Working Hard is Not Enough
    Episode #84 AI Vs. Human Touch: Striking the Right Balance 
     


    Resilient Faith Online is Now "Amplify Your Authority!" You'll still receive powerful marketing strategies with a touch of personal development for business success! 
    Amplify Your Message $29 Membership Includes 
    Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills. Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward. Visit: https://marisashadrick.com/community
    In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business. Subscribe Today: https://marisashadrick.com/listen 
    Rate, Review, and follow on Apple Podcast
    Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
    How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

    • 36 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kathy Farah ,

Insightful Actionable Advice

Marisa shares actionable tips to achieve success as an online entrepreneur. I highly recommend listening to her podcast. You’ll feel inspired that you can achieve your goals.

Fitabolize ,

Warm Cup of Coffee Feel Good!

Marisa’s voice is so calm and peaceful. While I’m trying to eliminate hurry in my life she is helping me to focus. I like her guests she brings on. They are real people with inspiring stories. Then other’s have very strategic strategies that are working. Listen and get inspired.

VAmarla ,

So encouraging!

Marisa speaks from her heart and gives practical insights while encouraging and giving hope for business owners.

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