351 episodes

Wouldn't it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing!
Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

Resourceful Designer: Strategies for running a graphic design business Mark Des Cotes

    • Arts
    • 4.9 • 101 Ratings

Wouldn't it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing!
Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

    Are Your Design Clients Time Or Money Minded

    Are Your Design Clients Time Or Money Minded

    Welcome to episode 340 of Resourceful Designer. Today we're diving into an intriguing question: Are your design clients time or money minded? We'll unpack the significance of understanding whether your clients value their time over their money or vice versa. I'll share some personal anecdotes, like the time I decided to replace my wife's car backup camera myself to save money, and on another occasion, when purchasing a course on Facebook ads, valued my time more.
    We'll explore how this distinction applies to your design business, how it affects the way you position your services, and ultimately, whom you attract as clients. Do your clients often haggle over prices or seek discounts? Or do they prefer paying more to ensure quality and save time? By delving into these differences, I'll help you understand the importance of marketing yourself effectively to attract the right kind of clients for your business. Are you ready to shift your perspective and potentially the trajectory of your design business? Stay tuned as we discuss how being a problem solver for your clients goes beyond just design work—it's about addressing their deeper concerns with money and time. Let's get started.

    • 17 min
    Accepting Credit Card Payments

    Accepting Credit Card Payments

    In this episode of Resourceful Designer, I delve into the topic of accepting credit card payments from clients. I received an email from Phil, thanking me for the podcast's impact on his transition from working for an employer to running his own business. Phil's client asked to pay by credit card, and he was unsure how to proceed. I share the simplicity and speed of credit card payments and elaborate on the various options available, from PayPal to Stripe and other accounting software. I discuss the fees involved and the ways to incorporate them into pricing strategies, emphasizing the convenience and tax deductibility. Join me as I break down the process of accepting credit card payments and provide insights for design business owners looking to streamline their invoicing and payment processes.

    • 22 min
    Handing Over Your Working Files: Yes or No

    Handing Over Your Working Files: Yes or No

    Have you ever been in a sticky situation where a client has asked for your working files?
    In this episode of Resourceful Designer, I delve deep into the topic of whether or not to hand over working files.
    Join me as I share personal experiences and insights to help you navigate this common dilemma in the design industry.
    From legal considerations to negotiating with clients, I offer practical advice to help you make informed decisions and protect your creative assets.
    Tune in to discover the nuances of sharing final files and gain valuable tips on handling such requests in your design business.

    • 27 min
    Backing Up: It's Better To Be Safe Than Sorry

    Backing Up: It's Better To Be Safe Than Sorry

    On this episode of Resourceful Designer, I delve into the critical topic of backups. Through two poignant real-life stories, I stress the importance of not solely relying on web hosts for backups.
    I share a scenario where a client's website was lost due to an overlooked credit card update and the absence of off-site backups.
    I emphasize the significance of using plugins like Solid Backups for WordPress or services like Backblaze for complete cloud-based backups.
    I underscore the need to protect valuable data, whether for personal memories or business assets. Join me to understand the pivotal role of backups in safeguarding your design business and creative work.

    • 24 min
    Persistence Will Pay Off

    Persistence Will Pay Off

    Hey there, it's Mark, and in this episode, "Persistence Will Pay Off," I want to talk to you about the challenges of running a design business. Whether you're just starting out or have been in the industry for years, finding clients can be tough.
    I've been there myself, going through long stretches without new projects coming in and questioning if my business was sustainable. But I made it through, and so can you.
    I'm here to share some words of encouragement and actionable tips to help you stay motivated and push through the tough times.
    From staying persistent and believing in your talent to refining your portfolio, exploring new niches, expanding your skills, and never stopping networking, I've got you covered. So, let's dive in and navigate the ins and outs of running a design business with a positive mindset and a focus on success. Let's get started!

    • 10 min
    Presenting Your Designs To Clients: You're Doing It Wrong

    Presenting Your Designs To Clients: You're Doing It Wrong

    In this episode of Resourceful Designer, I discuss a common mistake designers make when presenting their work to clients.
    Drawing from my own experience, I delve into the significance of presentation and its impact on a design business.
    Sharing insights from my college days to my current approach, I highlight the practice of presenting designs to clients with crucial information included. I explain how this method not only enhances professionalism but also leverages client sharing to attract potential leads.
    Join me as I reveal how this simple adjustment in presentation can make a substantial difference in your design business' growth. 

    • 19 min

Customer Reviews

4.9 out of 5
101 Ratings

101 Ratings

Gabe Urbina ,

A True Goldmine

I knew this was coming, but have not been looking forward to it.
I am the sole Graphic Designer at a printshop. I do not get the chance to do a whole lot of design, and have been more of a pixel pusher for the last 4.5 years. Since covid hit, we had to reduce staff. This put me running the production printer and bindery when I was not on the computer. At the end of July, I discovered this podcast. It has been an absolute goldmine of information for me! I have been binging every time I would go print or do bindery. Now I am all caught up, and am going to miss listening to the podcast every single day. Now I will have to be happy once a week.

If anyone is reading this and have not finished the podcast from beginning to end, keep going. I listened to every single minute. Even the episodes I thought did not pertain to me, because I always found hidden gems in each one. I have the Evernote app (tip from the show) and jotted down notes and resources everytime I thought it was helpful to me. This has given me the confidence to open my own business full time again. It won't be tomorrow, because I am taking the time to take the appropriate steps this time to ensure success. All the talent in the world will not guarantee a successful business if you don't know how to run it properly. This podcast has given me what I was missing the first time.

MissRgray ,

Like Having a Mentor!

Mark, thank you so much for this podcast. I just branched out on my own, full time, as a graphic designer. Your podcast has been invaluable in the information given, as well as being a motivating virtual “business meeting”! As a social person, getting motivated in the morning when I work for myself from home is difficult. Your podcast inspires me and gets me on the right track every day. I also love getting to learn from your experience so that I don’t have to learn as much from trial and error. Thank you so much for sharing your expertise!

Noking17 ,

Learning

I’ve started taking graphic design classes with my university after 20 years of service both to the county and to local governments as a deputy sheriff (getting ready to retire from both). I’ve decided to change my career. I absolutely love this podcast it inspires me to be better and to do better. Thank you for all the hard work you put into this podcast and keep it up. I hope to work as a graphic designer as a side gig, until I can work full time, or do it as a full time gig.

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