Responsible Marketing is Good for Business: w/ Chad Hickey and Lauren Burke The Marketing Mix: Thought-starters for B2B Business Leaders

Responsible Marketing; Sustainability; Eco-friendly business practices. Whatever you call it, companies are increasingly exploring how to “do better.” And on this episode, we explore how businesses can embed Responsibility directly into their marketing strategies.Chad Hickey, CEO of Givsly; and Lauren Burke of Ljs Advisory, share their experience in integrating these practices into B2B events and campaigns. Reducing unnecessary tradeshow swag; creating thoughtful event activations; and showca...